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What local SEO metrics actually matter once rankings plateau?

I’ve been working on local SEO accounts where rankings stopped being the bottleneck, but outcomes still varied massively between businesses. What stood out was how little attention we were paying to Google Business Profile behaviour compared to rankings. Over the last few months, I changed how I prioritise local SEO work and reporting using LocalHQ: Profile completeness treated as a core KPI Daily views tracked alongside interactions, not monthly rollups Direction requests weighted more heavily than website clicks for physical locations Posts measured by downstream actions, not impressions On a Soho hospitality listing, rankings barely moved, but we still saw: 26% increase in profile views over 30 days Direction requests consistently outperform website clicks Engagement spikes tied more to profile hygiene than new content Curious how others here approach this: Do you still lead reporting with rankings? Which GBP actions correlate best with real-world conversions? A...
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Early success signals

Just wanted to say I've been publishing 3 blog articles a week about the pain problems for the kind of consulting my business does and search console is showing some top 10 rankings and even a few clicks so I'm pretty stoked and will try to use this data to help steer my content as I grow it! submitted by /u/Glass-Tomorrow-2442 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Vqmw8xQ
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Anyone recovered from the Dec 2025 Update?

One of our major client sites had been ranking consistently in the top 10 across its main keyword clusters and niche for the past 2–3 years. It was very stable. Over the last few weeks, impressions dropped hard, from 1.4M down by roughly 50%. What’s more concerning is that our top-performing content pages aren’t even showing in the top 10 anymore. Litterally most of our blogs, money pages got nuked to obvilion. No major site changes, migrations, or obvious technical issues on our end. Trying to figure out whether this looks more like an algorithmic shift, SERP intent change, or something else we might be missing. submitted by /u/Papa40 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/1rniFgZ
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did I get shadowbanned from google?

I run an ecom brand that heavily relies on blog content for organic traffic and customer growth. For months, my site averaged around 8,000 impressions/day and 2 00 clicks/day, and I was using a service called Junia to AI assist with some articles, and had success for several months. But starting December 11, my performance suddenly dropped to roughly 1,000 impressions/day and 10 clicks/day and has not recovered. The only change I made that day was trying an AI-assisted keyword research tool junia offered once (I have not used it since), and the next day my impressions and clicks tanked. I received no warnings or messages from Google, so I’m unsure if this is related or if something else happened (manual action, algorithm punishment, indexing problem, etc.). This drop is severely hurting my business, and I’m posting to hopefully get a better understanding of what’s going on and what steps I need to take to fix it. submitted by /u/Over-Brain7954 [link] [comments] from Search...
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I've found where the technical SEO BS comes from

I had to share this - its mind boggling but Web Devs are convincing themselves that Technical SEO isn't jsut making sure your site publishes ok - its now more important than: Content Link Building "Vital" to AEO How many people out there on WP or Wix or Webflow are building sites that cannot be crawled? Is the most common post here - "Indexed but cannot be crawled"? - how did this happen? submitted by /u/WebLinkr [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Ah84n5t
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Local SEO issue in my very first website

Hi everyone, I’m dealing with an interesting local SEO situation and would love to hear your thoughts. I run a service website in a small town in Poland (around 15k population), but the competition is very high because companies from a 50 km radius are targeting the same main city in the region. Here’s the situation: - For the query: “service name + city”, my page ranks Top 3 (was Top 2 for a long time). - I also rank Top 1 for several smaller surrounding towns using dedicated location pages. - My Google Business Profile is Top 1 in the Map Pack with strong reviews, and the website is linked from the profile. - Competitors have older domains and many of them clearly use PBNs. - I built dedicated blog-style location pages for each town and city. - I continuously improve UX, internal structure, and build my own supporting sites. The problem is this: When someone types only “service name” and Google automatically detects their location (the same city where I rank Top 3 for “se...
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How can I improve the SEO of my website having launched 3 months ago?

So I launched this website (argentinacitizenships.com) 3 months ago... my goal is for it to rank on the 1st page for key words like Argentina Citizenship by Investment. Right now I'm ranking on the 6th page (*not 6th spot). My idea behind the domain was buying one related to the keyword, and I also created 9 articles linking back to the main keyword as well as homepage with the goal of having internal cluster pushing my homepage. But for some reason my website hasn't been able to jump spots via SEO on the Google pages. And at the same time, other domains ranking on the 1st google page for the same mentioned keyword, just have very basic content about the topic... I don't understand what I'm currently doing wrong. Based on my website, what are the best measures/low hanging fruits you recommend implementing to improve my SEO? submitted by /u/mountaintruffle [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/h7np21u
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