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Paid Ad Scheduling Across Time Zones That Actually Works via @sejournal, @brookeosmundson

Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/ke5wFam
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How Do You Approach Keyword Research for New Content in 2024?

As we dive deeper into 2024, the landscape of keyword research continues to evolve with changing user behaviors and search engine algorithms. I’d like to hear how everyone approaches keyword research for new content. Are you focusing more on long-tail keywords, or do you still prioritize high-volume keywords? What tools do you find most effective in uncovering relevant keywords? Additionally, how do you balance between search volume and keyword intent to ensure your content resonates with your audience? Let’s share our experiences and strategies to refine our keyword research processes. submitted by /u/Matteo_172736 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/V89CGYi

Are anchor links preventing better SEO

We are a small business, solo law firm. We use a single long page as our home page with multiple anchor links or jump links to get to our menu items… Home Practices About Contact Locations Presentations Publications FAQs The only other Wordpress page is “News” which is another long single page. We’ve worked hard build our website using best practices, and we rank high for our brand (name of attorney) and primary keywords - usually in the top SERP for our geography. Our Lighthouse scores are solid. (Score 100 for the SEO section) Is this structure the optimal one for SEO? Would we get better SEO results, richer snippets, higher SERP rankings for additional keywords if we break these anchor links into stand alone Wordpress pages with their own keywords? What are the pros/cons of using anchor links versus stand alone Wordpress pages? For example, wouldn’t Google prefer and better digest a separate page titled “Practices” that had keywords for our main law practice areas? Having every...

Looking for long-tail keywords for a Spanish language school for working professionals in Houston?

I need some help from the Reddit community. My new client is a language school that specializes in teaching business Spanish, which means helping people learn a new language to advance their careers and build better professional relationships at work. They teach individuals who want to enroll in a class on their own and also offer corporate training for large companies that want to provide business language training to their employees. I have Ahrefs and took out a free trial to Answer the Public so I can do the keyword research the school will need to fuel their website, social, and PPC. What I'm seeing in Answer the Public (long-tail mostly) isn't showing much data in Ahrefs. For example, here are a few results under "business spanish classes houston" Which Houston-based institutes offer certification for business Spanish proficiency? Where can I find professional business Spanish courses near me in Houston? How do I register for business Spanish workshops in H...

I'm out of the loop, haven't cared about seo for years. what are the main tools/services that are worth using?

I'm not really into SEO, just curious more than anything - what sites/ tools do you guys use to track SEO performance etc. And how do you start tracking AI traffic? I've started to see some referrers in analytics from AI tools. Are they a big source nowadays? submitted by /u/Ok-Tune-1346 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/7crUAuK

How are you finding & qualifying Google Maps prospects at scale?

Hey all, I’m doing more outreach for local SEO clients and most of my leads start from Google Maps (niche + city, then checking ratings, reviews, website, etc.). I ended up putting together a small internal tool to pull Maps results + contact info in bulk, but I’m curious what everyone else is doing: Are you still doing it manually / with VAs? Any tools or filters you use to quickly find the “best opportunity” businesses (low reviews, bad site, etc.)? Would love to hear what’s working for you. submitted by /u/Srigbok_ [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JpERNqH

Web CLS (How website cumulative Shift layout is Measured) in Google page speed insights?

Hello to all issues on individual pages. On average, it performs well on desktop devices, with a score of about 0.09. However, on mobile devices, it has a score of about 0.40, which is significantly higher than having a website, and it has a few CLS in individual pages and on average, it is good on desktop devices, which is about 0.09, but on mobile devices, it has about 0.40, which is crazy. I check each individual page through Google PageSpeed Insights, and it has about 0.01 to 0.01. I am very surprised how 0.40 came to be there. submitted by /u/curious-keta [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/SyRWoO5