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Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, for instance, you’ll find a sizable update to how we work with languages. In addition, we have a Schema structured data addition and several improvements to how Yoast SEO handles URLs. Read on! Improving the way we handle languages As you know, Yoast SEO has a very advanced system for working with languages. We analyze your texts and give you tips to improve the readability or the enhance the SEO-friendliness of those articles. Yoast SEO Premium customers get an even more advanced analysis that makes it even easier to optimize your text in a natural way. All thanks to word form recognition, related keyphrases and synonyms. Getting the analysis so smart is no small feat. Languages are hard to grasp and every language has its own rules and peculiarities. To get these analyses to function properly, we need to finetune these for each language. In Yoast SEO 13.3, we’ve drast...

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these timeless SEO tactics and you’ll never go wrong. 1. Stay on the light side If you’re desperate for quick results, you may be tempted to use blackhat SEO tactics. Well, don’t! Never, ever buy links, try to trick search engines or visitors with redirects or spam links on other sites. It may work for a short while, but search engines actively discourage this kind of thing, so it always backfires in the end and harms your rankings. You don’t want those tricks or bought links coming back to haunt you, do you? Here at Yoast, we advocate Holistic SEO , which means you need to be the best result! Give your visitors high-quality content, a great user experience and a secure, technically sup...

Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that you’ll get when you upgrade to Yoast SEO Premium! Get Yoast SEO Premium  ▸ Only $ 89 (ex VAT) 1. Redirect manager No more 404s? Prevent and fix dead links with the redirect manager When you’re working on your site, you’re bound to run into cases where you’re deleting pages, moving pages, changing URLs for categories, etc. All these changes can cause problems when you’re not properly redirecting the old URLs to new ones.  In all these cases and more, our redirect manager can help you fix those. You won’t need a developer to create those redirects for you anymore, just do it yourself with the redirect manager in Yoast SEO Premium! 58% of premium users praise the redirect manager as the...

If you want to get more clicks from Google, you need to optimize what your site looks like in the search results. The Yoast SEO plugin has a Google preview (FKA the snippet preview); a simulation of what your post will look like in those results. Here, we explain how to use that Google preview to get more clicks! And, we clarify why this snippet preview might not  always  match what you see in the actual search results. What is Yoast’s Google Preview? Yoast’s Google preview, formerly known as the snippet preview, is a feature of the Yoast SEO plugin. It allows you to preview what your page or post will look like in Google’s search results. It has a mobile and desktop view and shows elements like the slug, title and meta description. In this preview, you can edit those elements to make sure your site looks good in the search results. Where do you find Yoast’s Google preview? In Yoast SEO, there are two ways to preview your snippet. You can either get there from the Yoa...

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this article, we’ll briefly go over some of the different rich results and what they mean for SEO. Update: Since the 11.0 release, Yoast SEO builds a full structured data graph for every post or page on your site! A graph is a complete piece of structured data with well-defined connections to all the different parts. Search engines now not only know what all the parts mean but also how they fit together. Want to know what it does for your website? Read all about Yoast SEO 11.0! What are rich results? Rich results are a special brand of search results — made to stand out and help users achieve their tasks or get their answer ...

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug , the piece of the URL that comes after the domain name. This might include a date or a category or anything you please. A simple permalink makes a URL easy to understand and share. In this SEO basics article, we’ll take a closer look at the permalink. Permalinks should be SEO-friendly Permalinks are an important part of your site as both search engines and visitors use these URLs to index and visit your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL . An example permalink could be: https://www.yoast.com/category/post-name It could also be something l...

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. We hope you’ll enjoy reading #2 of our best-read posts this year! Find out what cornerstone content is and why they are so important for SEO. Don’t forget to check back tomorrow for another holiday countdown surprise! What is cornerstone content? Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic. Their focus is to provide the best and most complete information on a particular topic, rather than to sell product...

Yoast SEO 12.7 is out today — signalling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast SEO Premium for cheap in our Holiday Calendar sale: today only! On the importance of bug fixing We’ve always prided ourselves in releasing a product of high quality. Unfortunately, issues do pop up and we do our best to solve these depending on the severity of the issue. This is one of the reasons we have a two-week release schedule. For some, it might feel we release way too often, but for us, this is a great way to get fixes out as quickly as possible, without having to resort to patch releases. Having a good system in place for handling and resolving bugs is one of the pillars of coding awesome, stable software. Every release, we fix a number of bugs from our backlog, plus a selection of new ...

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then, you can use these exact terms in your content so that you start ranking for them. This is keyword research, and our ultimate guide will take you through the many steps involved. We hope you’ll enjoy reading #7 of our best-read posts this year! Find out what steps you need to take to do proper keyword research. Don’t forget to check back tomorrow for another holiday countdown surprise! What is keyword research? Why is keyword research important? How to do keyword research Step 1: What is your mission? Step 2: Make a list of keywords Step 3: Look at search intent Step 4: Construct landing pages Long-term keyword strategy The importance of long-tail keyword strategy ...