Which factors are most important for ranking category pages or product pages on an e-commerce website?
Is it content optimization for the category page itself (introduction + FAQ + buying advice)? Is it backlinks? Is it internal links? Is it a series of "pillar articles" supporting that specific category page (content that cross-links with one another and includes internal links pointing back to the category page)? Or is it investing in Google Ads? P.S.: For a category page on one of my e-commerce websites, I created high-quality content specifically for that page—approximately 500 words (including an introduction, FAQ, and buying advice)—secured 5 high-quality guest post backlinks, and wrote 5 supporting pillar articles; yet, the page consistently ranks beyond the second page of Google search results. Conversely, for certain category or product pages on my company's e-commerce website, I wrote virtually no corresponding descriptions or targeted pillar articles—in fact, almost no SEO-related content work was performed on the site at all. We simply ran Google Ads cam...