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Showing posts from May, 2026

40 location pages, almost zero clicks, but we're ranking locally. Consolidate or keep?

I run SEO for a digital marketing agency. We're based in a major city, serve clients nationally, but have a physical office here, so at some point it made sense to build out location pages for smaller cities nearby. Suburbs, smaller towns, that kind of thing. About 40 pages within a 50-100 mile radius. The data is rough. 16 months of GSC and most of these pages have single-digit clicks. GA4 is no better. Here's what's messing with my head though. When I search incognito from within those cities, "[city] marketing agency," we're showing up 3rd or 4th place on a good chunk of them. A few are even pulling map pack appearances, which is weird because our GMB links to the main city page, not the local one. So the pages look dead in the data but seem to be doing something. My instinct is to kill most of them and redirect. I'm one person, big client roster, these pages haven't been properly touched in months and probably won't be. A neglected thin pag...