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Horrible SEO on a website with a lot of products

I started recently at a new place and i have to do a lot, they use drupal and have maybe around 2K product listings.

The huge issue was that GSC had more than 300K not indexed pages, i have blocked certain characters in robots.txt and vibe coded an extention that puts no-follow on those faceted URLs, second issue was that some products are on request and have no prices, google flags that as issue.

Indexed pages are around 3K.

I have allowed claude and chatgpt, generated llms.txt, updated the sitemap, put short articles about the services and FAQ about certain peoduct then interlinked that to the same product from sitemap URLs.

On PageSpeed insights i made everything at 100% expect the performance of the website which ~50%, they have some .js, .css files from modules, drupal uses a TON of extentions, it gets too technical and i do NOT like this platform.

But our competitor ranks in top 10 and has way worse PageSpeed insights! The store is not in top 10 searches for the certain products that is offered. Doesn't even show in [product] & [city] when searched, maybe after 60 locations, at the bottom.

I started looking in GSC what users searched and then i made articles based on that in hopes something changes.

When i upload products i put keywords, accurate names on the images of the products

Backlink game is not good, have no idea how to improove it, spam in random forums, creating informative websites linking back may not be a good idea as i read, because DR may drop.

I think the website is bloated and has too much products that may or may not be available or on request. I has pretty basic UI too. For some reason google makes this website almost invisible.

submitted by /u/Legitimate-Poet7587
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from Search Engine Optimization: The Latest SEO News https://ift.tt/mtEgyYZ
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