IT Skills India

One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets ...

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads . It’s all too easy to make common mistakes that can wreck your campaign . Luckily for you, I’ve got plenty of tips that can help. And there’s one strategy I’ve borrowed from my business analyst friends, which I’m going to share with you today. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. This article will help you carry out your own analysis and take your PPC campaigns to another level. What is a SWOT Analysis? A SWOT analysis is a corporate evaluation technique that can be used to assess anything from an entire company right down to a single PPC campaign. So, what does SWOT stand for? It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, things...

Almost everyone uses email.  But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment.  Unfortunately, getting into an inbox is not a stroll in the park.  Now that’s where the best email marketing companies come in.  These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth.  How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise.  The result?  The very top email agencies you can trust. Not only would they get you into the inbox of your ideal cust...

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release  announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” As you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to you. It’s quite a departure from the M.O. of every other social media platform out there, which does everything in their power to keep you scrolling, reading, shari...

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Apple Watches: The Basics Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist. What can you do with an Apple Watch ? Answer calls Record voice memos Listen to podcasts Receive iPhone notifications Pay with Apple Pay Ask Siri questions Send texts Why Should Marketers Care about Apple Watch Apps? As a marketer, Apple Watch Apps are quite use...