IT Skills India

Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement. The post Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/HuyieYs

Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The post Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/z6K7OaN

Posting for my partner who owns a small physio company. For the past 2 years he had an SEO guy who didn’t really seem to be doing much, switched to a new guy 7 months ago and is paying him £420 a month. In this time there hasn’t been improvement in website visits, bookings, visibility etc. which isn’t a huge issue right now as the business is relatively busy and steady, but the goal is to grow. The SEO guy’s point is ‘well it’s not getting worse’. We want to know if this is good enough for £420 a month, or what should the actual expectations be? My partner tends to just leave people to do their thing, so it’s always hard to tell if he’s being conned or not. If he was to find somebody new, should he have clearer goals eg. I want to increase website visits by X amount in X time, and if this is reasonable how do we evaluate what’s fair based on our limited knowledge of SEO? Thanks! submitted by /u/halfajob [link] [comments] from The SEO Authority https://if...

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/fj8Etk0

SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/V69AxyL

So this tech startup has an ambitious goal of getting 1-2.5 million traffic (paid and organic) per month. Right now, they have about 1k traffic. While they mentioned that paid traffic will be included, that doesn’t mean they’re willing to spend tens of thousands for that. My question is, is this realistically possible for a new website? If yes, what’s the best course of action to make for me to be able to achieve the goal? Thank you! submitted by /u/tachichuchi [link] [comments] from The SEO Authority https://ift.tt/cr9lpgv