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Bitly’s New Data Says SEOs Are Half Right About Short Links via @sejournal, @gregjarboe

Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal. The post Bitly’s New Data Says SEOs Are Half Right About Short Links appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/VTex8sk
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Is Information Gain Actually an SEO Ranking Factor? I don't think so. Thoughts?

I keep seeing information gain / “non-commodity content” discussed as though we have fairly good evidence that Google rewards pages for saying something new. I’m not convinced we can actually isolate that. I mean, Google’s own example makes me more skeptical. They compare something generic like: “7 Tips for First-Time Homebuyers”, with something much more specific and experience-based like: “Why We Waived the Inspection & Saved Money: A Look Inside the Sewer Line.” The second one is obviously more unique. But it is also a completely different search problem. It is narrower, more specific, probably has fewer directly competing documents/pages, uses more specific vocabulary, and is much closer to a long-tail information need. So when that kind of content performs better, how are we separating: information gain uniqueness better query relevance lower competition fewer competing documents See, I totally get that info gain or diversity makes a lot of sense when choosing sou...

Does domain authority matter more than technical SEO for getting Google to actually crawl new pages after a migration?

Genuinely asking because I just spent 2 months fixing every technical thing I could find on my own site (pre-rendering, canonical/redirect loops, hreflang, internal linking, sitemap) and indexed pages stayed stuck at exactly 2 the whole time. Turned out Googlebot was rendering the pages fine — a chunk of them just had never been crawled at all, weeks after being in the sitemap. The domain had migrated earlier this year and has almost no backlinks outside a few self-referential ones. So now I’m wondering if that’s the actual bottleneck — Google not prioritizing crawl on a low-authority domain — rather than anything technical. Anyone else run into this on a migration? Did building real backlinks end up mattering more than expected? submitted by /u/YogurtclosetFirm9890 [link] [comments] from The SEO Authority https://ift.tt/b8ri5fX