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Organic traffic down and rankings & leads maintaining if not increasing. Are you changing anything in response to AI Overviews?

(Hi, new to this sub, PR guy turned SEO/AEO) I run a small comms and marketing shop and keep seeing the same thing among clients: traffic is down 1 to 5%, rankings are normal/solid, and leads are ticking up. I'm interested in what this community thinks about dips in traffic caused by AI summaries. Something to be worried about in the long-term or do you generally like this as you're more "zeroed-in" on target audiences? For those fighting to maintain if not increase traffic, I’m curious what’s actually moving the needle. PR? More content? Etc. Thanks! submitted by /u/wanaflap [link] [comments] from The SEO Authority https://ift.tt/3zpPxgf
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Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern

Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them. The post Google Lets Restaurants Directly Opt Out Of Ordering Providers appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/nmC1eF9
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Is Information Gain Actually an SEO Ranking Factor? I don't think so. Thoughts?

I keep seeing information gain / “non-commodity content” discussed as though we have fairly good evidence that Google rewards pages for saying something new. I’m not convinced we can actually isolate that. I mean, Google’s own example makes me more skeptical. They compare something generic like: “7 Tips for First-Time Homebuyers”, with something much more specific and experience-based like: “Why We Waived the Inspection & Saved Money: A Look Inside the Sewer Line.” The second one is obviously more unique. But it is also a completely different search problem. It is narrower, more specific, probably has fewer directly competing documents/pages, uses more specific vocabulary, and is much closer to a long-tail information need. So when that kind of content performs better, how are we separating: information gain uniqueness better query relevance lower competition fewer competing documents See, I totally get that info gain or diversity makes a lot of sense when choosing sou...
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