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Can we use competitor brand names as anchor text?

I have a genuine SEO question and I’d love to hear real-world experiences. When building backlinks in forums, comments section, etc. except guest post. Is it necessary to use a competitor’s brand name as anchor text pointing to your own site? My teammate insists on it’s a strategy to add mentions and relative to our products. I think we can write some sentences to compare our products with competitors, but using their brand as anchor text and pointing to own links is unreasonable. I am confused now. submitted by /u/Overall-Geologist459 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/W12vzah
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Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/PAFkw5R
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When is it time to hire an SEO agency?

Nothing I'm doing is working for our organic search. About 6 months ago I started to spot some of our top 5 pages slowly dropping, but just brushed it off as the normal monthly organic changes. But it never stopped...Our organic traffic has come to an almost complete standstill. To say I'm freaking out a little bit is an understatement since we have never needed to do paid traffic. So I guess I just don't know my next move. It makes a lot of sense just handing it over to an SEO agency to manage it all for us. But because I've never crossed that bridge before, I don't know if it's pre-mature. 6 months of consistent dropping tells me it's time. But it would be cool to get some insight if you think not. submitted by /u/throwawayjoystix [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/52KRymc
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New to Merchant Center: How do I fix "Limited" medical products?

Just had 60% of inventory switch to "Limited" for this reason Personalized advertising should not be used to exploit customers' challenges or struggles such as health issues, financial status, relationship difficulties, or personal hardships This is for medical equipment B2B. Am I about to be editing a million product descriptions? :'( submitted by /u/sloecrush [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/onXUQB2
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Finding an agency

What are some of the best agency aggregators to find quality marketing/seo agencies that you can filter by location? The big players seem to be super biased on sponsorships so i don't know who to trust submitted by /u/dmp1296 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/giljHGZ
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Replit SEO is...Bad

My testing for Replit is officially complete and the results aren't great First, I should admit I love the product. Being able to prompt and push live is an incredible feature and it'll still be a useful product for staging my client's sites. I also find a lot of the backend features to be wonderful, CMS, pSEO, and quick easy edits are something that are a step function better than the Webflows and WPs of the world. But in terms of SEO, it's pretty staggering how bad it is. And I worked diligently with the team to make sure I wasn't missing anything We gave it 3 months for many sites and the impressions dropped by +80%...fortunately I don't care if these sites drop - and if I purely wanted a pretty site - I would just keep using Replit. But I almost only care about traffic and can push code directly. Thought I'd let people know in case they're seeing worse results on SEO. Anyways, back to WordPress P.S. one of my previous posts tried to get a read...
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