IT Skills India

Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore. The post Why We Should Fear The Shadow Web We’re Building For AI appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/VCkl6bo

I keep seeing information gain / “non-commodity content” discussed as though we have fairly good evidence that Google rewards pages for saying something new. I’m not convinced we can actually isolate that. I mean, Google’s own example makes me more skeptical. They compare something generic like: “7 Tips for First-Time Homebuyers”, with something much more specific and experience-based like: “Why We Waived the Inspection & Saved Money: A Look Inside the Sewer Line.” The second one is obviously more unique. But it is also a completely different search problem. It is narrower, more specific, probably has fewer directly competing documents/pages, uses more specific vocabulary, and is much closer to a long-tail information need. So when that kind of content performs better, how are we separating: information gain uniqueness better query relevance lower competition fewer competing documents See, I totally get that info gain or diversity makes a lot of sense when choosing sou...

New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed. The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/EKoG9zh

Genuinely asking because I just spent 2 months fixing every technical thing I could find on my own site (pre-rendering, canonical/redirect loops, hreflang, internal linking, sitemap) and indexed pages stayed stuck at exactly 2 the whole time. Turned out Googlebot was rendering the pages fine — a chunk of them just had never been crawled at all, weeks after being in the sitemap. The domain had migrated earlier this year and has almost no backlinks outside a few self-referential ones. So now I’m wondering if that’s the actual bottleneck — Google not prioritizing crawl on a low-authority domain — rather than anything technical. Anyone else run into this on a migration? Did building real backlinks end up mattering more than expected? submitted by /u/YogurtclosetFirm9890 [link] [comments] from The SEO Authority https://ift.tt/b8ri5fX

Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI. The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/g9EpFBs

We have a cookie banner on our site and I always assumed that meant we were pretty much covered from a compliance perspective. Lately I have been wondering how much that actually proves, especially when it comes to third party trackers firing before someone makes a choice or different rules applying depending on where the visitor is located. For those of you managing websites or working in marketing, how do you usually check this? Do you rely on the built in reports from your CMP or do you run separate scans to see what is actually happening on the site. I am also curious whether anyone has switched cookie banner providers because their original setup looked fine but was not enforcing consent properly. submitted by /u/Comrade-Kiwi [link] [comments] from The SEO Authority https://ift.tt/VMzQ2Ka