Hi everyone, I'm starting a new contractor business in California. My license allows me to offer a fairly wide range of products and services rather than operating in only one narrow niche. The website may eventually include categories such as: Garage doors Entry and interior doors Gates Openers and access control Windows Awnings and shades Installation, repair, maintenance, and emergency service An online product catalog Some of these services will be aimed at residential customers, while others will be primarily for commercial clients, property managers, general contractors, and public-sector projects. In some categories, I may serve both residential and commercial customers, but the sales process, content, and customer expectations will be very different. I also don't plan to develop every category equally from the beginning. I want to test different products and services first. If I see strong customer demand and reasonable competition in a particular categor...
It's partly rebranding and partly a real shift, and it's worth separating the two. The hype: a lot of "GEO agencies" are selling the same audit deck they sold as SEO with find-and-replace on the acronym. Be skeptical of anyone promising you'll "rank #1 in ChatGPT" — there's no ranking to buy. The real part: the mechanics of how you get surfaced genuinely changed. Classic SEO optimizes a page to win a click. Answer/generative optimization is about being the source a model quotes when it writes the answer, which rewards being cited across many credible places rather than owning one keyword. Practically, the fundamentals overlap 70% with good SEO — crawlable content, clear structure, real authority — but the measurement and the emphasis on off-site mentions are new. My take: don't buy a separate "GEO product." Do SEO well, add entity consistency and FAQ-style content, and track your visibility in the actual AI tools. If an agency can'...