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Google’s March Core Update Shifted Visibility Away From Aggregators via @sejournal, @MattGSouthern

Data shows YouTube, Reddit, and aggregators lost US search visibility after Google's March core update, while brand and government sites gained. The post Google’s March Core Update Shifted Visibility Away From Aggregators appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/zIgkATq
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Google rewrites homepage title as “Brand: Keyword” - should I remove the brand from the title tag?

Question about title tag rewriting for a local service business homepage. Let’s say the homepage is targeting a main non-branded commercial query like: [Service] [City] The HTML title is currently structured like this: [Service] [City] - Premium [Business Type] | [Brand Name] But Google often rewrites it in the SERP as: [Brand Name]: [Service] [City] - Premium [Business Type] My concern is that the main target query no longer appears first in the displayed SERP title, even though it is first in the actual HTML title tag. For a local service homepage where the main SEO target is the non-branded commercial query, would you: Keep the brand at the end of the title tag [Service] [City] - Premium [Business Type] | [Brand Name] Remove the brand from the title tag entirely [Service] [City] - Premium [Business Type] Use a different format to reduce the chance of Google moving the brand to the front? The brand is already clear from the site name, structured data, Google Business Pr...

How do to beat your competion that's been on the game for longer than you?

I have a website that's in the same niche as a competing website. My website is relatively new (four years in operation), and my competitor's has been around for almost 20 years. While I get pretty decent traffic from search engines (it's been getting better every year, so I really have no right to complain), I sometimes do searches where the highlighted info/AI summary is from my competitor, even though my information has been available for far longer. I'm wondering if I'm doing something wrong in terms of SEO or if search engines value the age of a website (domain authority) so much that it's almost impossible to compete. I just wanted to know everyone's thoughts on this or if there are any successful cases similar to my situation! Cheers! submitted by /u/InternationalCan5992 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/G4UTIFs

SEO Reporting template

Hi, I am doing analytics consulting, and I am trying to generate an SEO report that combines GA4 data and Google Search console data. Does anyone have suggestions or reports they use? submitted by /u/Comfortable-Count872 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/MnNQGoB

Backlinks - Do I have Too much? Too little? Enough? How to Know?

How do you actually know when you have enough or too little backlinks? I know this question is very abstract and backlinks are just a piece of the authority cake, but I wonder if there are points where you have enough and what are the signals. Should I always seek more and more backlinks? Will it yield diminishing returns with higher numbers? Current stats - about 1200 total traffic a day, out of which 300 is daily google and 80 bing. Domain less than 6 months old. I have numerous good top 1 keywords. Content is gaming (actual video games). I dont do gaming news, more like evergreen tools people spend a lot of time on. My BL Profile from GSC: 1216 - Reddit.com - from our posting - most are actual good upvoted posts with hundreds of upvotes. These posts are UTMed, themselves rank very highly in Google and account for about 25 % of daily traffic. 133 - Friendly gaming site - (probably from footer link) 11 - Big gaming site - Wrote article about us naturally 10 - Friendly gamin...

Google Tells Developers To Build For AI Agents, Not Just Humans via @sejournal, @MattGSouthern

Google's web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar to accessibility practices. The post Google Tells Developers To Build For AI Agents, Not Just Humans appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/oTFKCuw