IT Skills India

Do you reckon Google retires old things, or do they improve them, or perhaps they have a huge black box that the engineers no longer understand because it has grown enormous? That would mean it's the AI doing most of the stuff. What are your conspiracy theories about search and SEO? submitted by /u/yekedero [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/ckMnNW3

I compared the SEO benefits of faceted navigation and internal search, and examined whether using canonical tags on actual pages actually saves crawl budget thanks to the original URL. After reviewing various factors, I’m skeptical that canonical tags actually deliver the benefits Google claims, and I believe they don’t have a significant impact in practice. While the situation may be slightly different for header canonical tags, I believe that the canonical tags commonly discussed have become less effective recently and are essentially optional. What are your experiences and thoughts on this? submitted by /u/Free-Captain-3913 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/7ZNDzK2

Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context. The post Google AI Mode in Chrome Gets Side-by-Side Browsing appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/Vufsx5o

Was digging into AI presentation tools and came across Dokie AI — not here to promote it, but their SEO approach is pretty interesting. What stood out: Heavy “alternatives” pages They seem to target queries like: “X alternative” “X vs Y” Classic intent capture, but done at scale across competitors. Tool-based landing pages (x → PPT) Stuff like: PDF to PPT Word to PPT Text to PPT These map really well to high-intent, conversion-ready keywords. Content for students (top-of-funnel) Things like essay examples, topics, etc. Not directly monetizable, but huge traffic potential. Clear positioning in content A lot of pages push the idea of “business-ready structure,” not just design — which differentiates them from design-first tools. My take: They’re basically building a full funnel via SEO: TOF: informational/student content MOF: alternatives/comparisons BOF: tools + product pages Nothing fundamentally new — but the execution + coverage is solid. Curious what...

Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/MqdK2I4

Thinking about buying tickets for it. I'm not sure. Did anyone go last year? Positive experience, worth it? submitted by /u/gujuvenile [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/DyXl3FW