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Does anyone make sure to whitelist Google bots? How important is this for a larger site and TechSEO?

In building some stuff, I've noticed how much additional resources are needed to get through firewalls and Cloudflare stuff without a whitelist. Does anyone have any before/after results, experiences, do you make sure to always do it? submitted by /u/EverySecondCountss [link] [comments] from The SEO Authority https://ift.tt/MoieEzN
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Can someone help me understand 404 and Soft 404?

I'm a little confused about these two. I know a 404 means the page isn't there anymore, but what exactly is a Soft 404? Why does Google sometimes show a Soft 404 even when the page opens? How do you usually fix both? I'd really appreciate a simple explanation. submitted by /u/Particular_Extent724 [link] [comments] from The SEO Authority https://ift.tt/cG9QIo7
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What should i expect to pay for this phase?

in toronto, thank you for your adivice. The scope covers URL structure and taxonomy across roughly 20 page types including article pages, calculator pages, and a local professional directory with profiles across 171 communities. Also includes canonical tags for dynamic filtering, XML sitemap and robots.txt setup, semantic HTML and heading hierarchy specs for page templates, schema specifications across article, calculator, and local business profile pages, and a content cluster and internal linking blueprint for a site launching with 30 plus articles scaling to several hundred. Still waiting on a couple of quotes so trying to get a sense of what's reasonable for this scope in Canada. submitted by /u/myjobisontheline [link] [comments] from The SEO Authority https://ift.tt/0NyXv2Z
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TikTok Targets AI-Generated Spam Accounts In High-Risk Topics via @sejournal, @MattGSouthern

TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA's steering committee. The post TikTok Targets AI-Generated Spam Accounts In High-Risk Topics appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/5kGxdLP
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UK vs US: Duplicate, Google chose different canonical than user

Hi there, I have a website working in different markets, but especially UK and US. Both .co.uk (UK currency £) and .com (US currency $) sites have historically been very similar in terms of pages, structure, layout, content, etc. The news section - which is a massive portion of the site - is completely duplicate, and due to the website set up, we cannot make them different other than the URL and canonicals. Technically, everything is correctly setup - self-referencing canonicals, hreflang across the main service site and news section, different schema markup for UK and US, open graph and metadata. Content wise, English has been American for both sites in the past - now different with local focus for each, on the main service pages. It remains duplicate in the news sections as cannot be de-duplicated. The problem is that since November last year, Google is considering the US site as the canonical version of the UK site - therefore some UK clicks and impressions started being reporte...
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