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Meta description inquiry

If I answer the question in the article and someone searches for the exact question in the SERP, will Google display this question instead of the original meta description to increase CTR? submitted by /u/Individual_Window794 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/08eCAoW
Recent posts

How to find an SEO expert?

What are the best places to find talented and independent SEO freelancer/contractor? I need somebody who really understands back end/technical SEO — I know how to do the front end and AI visibility/AEO portion, and my clients are growing in this space. Are there good LinkedIn groups or other places online to look for somebody? submitted by /u/Specialist_Poet9265 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Kl80yNm

Should I Merge 16 Long-Tail Blogs Into a New Site or Redirect to My Top Performers?

I'm managing a network of blogs within the same niche, where 4 of the sites (currently ranking in the top 1 to 4 positions) are performing very well for the business's main keywords. In addition, I have another 16 blogs on the same topic that are still getting some traffic from similar, more long-tail keywords, but are no longer worth maintaining individually due to lack of time. I'm considering redirecting those 16 blogs to the main ones, carefully avoiding keyword cannibalization while leveraging their residual traffic and backlinks to strengthen the top-performing sites. The other option would be to consolidate all 16 into a single new site (without touching the top 4), with the goal of building something stronger that could potentially compete with or even outperform the current leaders. What would you do in this case? Would you redirect them by topic to the top blogs to consolidate authority and simplify the network, or unify everything into a new project and try ...

I scanned a general contractor in Montreal. Here's what I found.

His #1 competitor has 594 Google reviews. He has 1. There are 12,490 monthly searches for contractors in his area. Average CPC is $7.08. He's not in the Google Local Pack. His Google Business Profile has no website linked and no description. He had no idea about any of this. If you work with local business clients, what's the first thing you'd tell this guy to fix? submitted by /u/Typical-Particular-6 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/DRkloFg

Why some AI tools show up in ChatGPT responses and others don't

I spent a lot of time digging into this because my own AI tool was invisible in ChatGPT while a smaller competitor was getting recommended constantly and it made no sense until I understood how LLMs actually pick what to mention. AI models like ChatGPT, Perplexity, Gemini don't crawl the web in real time, instead they learn from a massive snapshot of internet content including blogs, forums, Reddit, news articles, documentation and reviews and whatever got written about you before that snapshot was taken is basically your AI reputation. So if 50 articles mention your competitor and only 2 mention you, so, LLM search result recommends them and this is not because they're better but because the internet talked about them more. So, three things actually determine if you show up. First is how many times your brand gets mentioned across credible sources like Reddit, industry blogs, review sites and news coverage. It means, volume matters more than most people realise. Second i...

SEO Litchdom & growth through acquisition in SEO

Although website migrations are relatively commonplace in the context of re-brands and organizational mergers, I work for a PE-backed company that pursues growth through acquisition as a regular endeavor. This necessitates constant migrations wherein legacy brand sites are absorbed into our marketing site’s web structure, and in doing so, the legacy site vanishes into nonexistence; leaving only a product page with its namesake and any relevant new or old pages enjoying the residual link equity passed on by redirection behind. After handling quite a few of these migrations in the last year (including many very-botched migrations that pre-dated me), I’ve come to see my W2’s marketing site as a sort of elder litch, consuming the proverbial souls (pages, content, link equity) of acquired websites to grow its power (web authority) and expand its lifespan (leadflow/revenue growth), well beyond what could/should normally be achieved. I would not waste a competent SEO’s time explaining how...