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Should I Keep My New Review Platform on a Subdomain or Move to a Separate Domain?

Hi everyone, I'm building a Trustpilot-style review platform and would appreciate some SEO and branding advice. Let's say I have a relatively new website called Example.com . The site is growing, but it is not yet a well-known brand and doesn't have significant domain authority or a large backlink profile. I recently launched a review platform at: The platform is intended to become a dedicated place where consumers can review businesses and online sellers. I'm considering whether I should: Keep it on the subdomain (reviews.example.com), or Move it to a separate domain such as reviewhub.com while the project is still in its early stages. My questions are: If the main domain has limited authority, is there still a meaningful SEO advantage to keeping the review platform on a subdomain? Would it be smarter to move to a separate domain now rather than later? From a long-term branding perspective, would an independent domain be a better foundation for a review p...
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How do you audit a client site?

I'm running an SEO agency and I'm looking for ways to improve my audit flow. Wanted to see how others handle it. For me it's usually PageSpeed Insights first to get the Core Web Vitals baseline, then I jump into Screaming Frog for the crawl. After that I check GSC for indexing issues and manual penalties. What's your setup? Do you run a fixed list of checks every time or does it depend on the client? And which tools do you trust vs which ones you think are overrated. Mostly want to know if I'm missing something obvious in my flow? submitted by /u/BrettLeung [link] [comments] from The SEO Authority https://ift.tt/xV75SCA

AI vs Cobbling words together the old fashioned way

People at my office have begun stirring about a recent article from Google about AI content. (Link in replies below.) Help me cut through the noise. Is it saying that AI articles aren't going to rank, or worse, be penalized? Regardless of whether you're in the "AI is a huge help" or "AI is for lazy people" camps, or fall somewhere in-between, I just want to know if Google cares if an article is written by AI or not. submitted by /u/onemananswerfactory [link] [comments] from The SEO Authority https://ift.tt/3u5qgvj

Reactivated LSA After 6 Months: Losing Impressions and Rankings Every Day

I'm looking for some insights regarding a Google Local Services Ads (LSA) issue. I own a moving company in Germany and had excellent LSA performance until about 6 months ago. At that time, we were generating around 40 leads per day, with roughly 25–30 being high-quality moving inquiries. We have 120 Google reviews with a 5.0 rating, Google Guarantee is active, response times are excellent, and our profile is fully optimized with photos and business information. About 6 months ago, I paused the LSA profile completely. One week ago, I reactivated it. Since reactivation, performance has dropped dramatically: Around 5 leads per day instead of 40 Lead quality is extremely poor Daily impressions dropped from roughly 1,800 to around 150 Absolute top impression rate dropped from 76% to around 8% Competitors with only 20–30 reviews and ratings around 4.5 stars are consistently ranking above us What concerns me most is that performance is not improving — it is getting worse every ...

New to SEO, backlinks

I am new to SEO and do my own website for my financial services business. Any tricks to getting some free backlinks? submitted by /u/Playful-Glove8918 [link] [comments] from The SEO Authority https://ift.tt/KCbSyZ1

Getting 500k monthly page views and a consistent ~3000 daily active users on my website, yet no ad companies have responded to any applications

I've applied to mediavine, raptive, playwire, publift and a few other ad companies, but I haven't even gotten a single email back after months of waiting. Am I doing something wrong? About the website: - traffic is about 25% USA, 50% Europe/Canada - gaming related daily puzzle website - ~50/50 split between desktop/mobile - currently not running any ads - traffic coming from many different sources, mainly google search and daily users going back to the website for a new puzzle - users will often spend 10-60 mins on a single page trying to solve puzzles, so I'd like to use an ad company that supports ad refresh (which is why I haven't gone with adsense yet) - google analytics says my average engagement time per active user is 20-30 mins currently submitted by /u/Number1WordleEnjoyer [link] [comments] from The SEO Authority https://ift.tt/Wifspqn