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My site was #1 and dropped drastically on Google today. What should I do?

Hey everyone. I need some advice. I have a site that's an online tool for generating PIX QR Codes (a Brazilian payment method). For the last two months, it's been at the #1 spot on Google for its main keywords. Today, out of nowhere, it plummeted. The drop was about 5 positions down on desktop and around 15 positions on mobile. Basically, I went from the top spot to the middle of the second page on mobile. The strangest part is that a competitor jumped up and is now in the first position. I'm trying to figure out what could have happened. My main theory is that I was hit by a Google algorithm update, as the site is still indexed normally. What should I investigate? Is there any other area in Search Console that might give me a clue? I truly appreciate any advice you can offer. submitted by /u/latdev [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/jwOPmQ4
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I created an MVP for Backlink Exchange

Recently I created an MVP that makes backlink exchange easy. Is this something SEO's would want to pay for? Is there any platform that's already out there and doing the same thing? Would love your feedback. submitted by /u/atuljaiswal1246 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/rfxig2p
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How to spot an SEO noob who's full of shit and you should never buy their services or courses? they're telling you to implement llms.txt!

I've been in this industry for almost 20 years. If someone is telling you to implement llms.txt on your site, that person does not understand how any of this works, and you should not be giving them your money. Repeat after me: There is not a single LLM that reads, supports, or uses llms.txt. Not ChatGPT. Not Claude. Not Gemini. Not Perplexity. None of them. This is a BS "standard" invented by people who got excited about slapping "AI" onto something and calling it innovation. Nobody in the LLM space asked for this. It's a solution looking for a problem. There is no need for llms.txt because robots.txt already handles crawler access just fine. Want to block GPTBot? Add it to robots.txt. Want to allow ClaudeBot? robots.txt. The infrastructure already exists and actually gets respected. If your "SEO expert" is spending billable hours implementing llms.txt instead of fixing your crawl errors, improving your site architecture, or building actual...
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New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs

A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found. Has OpenAI’s increasing independence from Microsoft and, by extension, Bing, become an overly dependent relationship with Google? Our study comparing shopping query fan-outs (QFOs) in ChatGPT from both Google and Bing carousels appears to have provided at least a partial answer to that question. Let’s take a look at how this study was conceived and what we found. https://searchengineland.com/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723 submitted by /u/WebLinkr [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/WLFnfox
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Do you trust SEO advice from AI?

Seeing a lot of tools and auto-responses being given on Reddit and on X. Looks like a lot of tools being built all include what are "red flags" to me - like: "E-E-A-T" signals. For some reason, LLMs always output EEAT as E-E-A-T - its like an Em-Dash, its such a tell tale (as is "Curious what everyone else thinks) Great content Page Speed Content Structure/Length There's literally no way to detect EEAT. You can detect the fabricated eeat signals - but this is so far from reality its crazy. Don't get me wrong: this means more business for the top tier SEOs The SEO starter guide makes it clear that Google doesn't give 2 about content structure or length - yet people are literally building "AI SEO" tools with this. How LLMs actually work is the problem A lot of people have been led to believe that LLMs train on things like SEO. Maybe they even think that tehy are able to weight up good and bad content. The problem is that a lot of...
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