IT Skills India

Hi all, relative newcomer to the SEO space, so forgive me for the noobish question. I've been in my role for about 10 months working with a reputable B2C company on their SEO. In 10 months, traffic has grown by 25% and keywords had also increased dramatically, with a doubling of keywords in the top 3 positions (according to SEMrush). However, from about mid-March I've seen a steady decline in keyword rankings, to the point where we're now ranking for fewer than we were a year ago. We still have more in the top 3 (double the amount) than we did a year ago, but I have seen a softening in impressions and clicks on GSC over the last month or so compared to previous months, too. We're still up YoY, but not as much as we had been around late April/mid-May. My initial research points to this being a consolidation of our organic performance into higher-performing keywords that may be more relevant to user intent, but the drop in clicks has me slightly concerned on that front....

Last year, our informational "Mock Test" page was ranking in the top 3 positions for the main "mock test" keyword. A few months later, we launched a separate "Practice Test" page where users can answer questions directly on the page for free without logging in. This page was specifically optimized for "practice test" keywords, and we intentionally did not mix "mock test" keywords into it. Current situation: Mock Test page (informational): Average engagement time = 19 seconds Practice Test page (interactive): Average engagement time = 2 minutes 14 seconds Now Google has started ranking the Practice Test page for many of the "mock test" queries, while the original Mock Test page has dropped. The Practice Test page is now ranking around positions 7–10 for those terms. This makes me think Google may be treating "mock test" and "practice test" as having the same or very similar search intent and is prefe...

I've been experimenting with YouTube recently and noticed something interesting. One of my videos only got around 64 views, but it ended up generating a sales call because the person watching was actively searching for a solution to a specific problem. It got me wondering: When you're doing SEO (whether Google or YouTube), how much weight do you put on buyer intent versus search volume? For example, Would you rather rank for a keyword with 100 highly targeted searches per month or a keyword with 10,000 searches but much broader intent? Curious how people here think about this, especially those using SEO to generate leads rather than just traffic. submitted by /u/SparkNavigator [link] [comments] from The SEO Authority https://ift.tt/NZC9iX5

I'm almost sure everyone has already told everything you need to know about GEO/AEO. Here to share my practical experience and some experiments results. Disclaimer: I'm writing from my smartphone and my English not the best, sorry for typos. My background: - 31 years - 13 years in web development - startup with 1.7M users, exit in 2018; 450k users from SEO - started learning Machine Learning in 2019. - worked with two big companies over last 3 years developing AI agents - working on a next pet SaaS ... I'm not one of those "experts" who will tell you're doing everything wrong. I've read a lot of experiments and researches and performed one by myself. Want to share my findings. First of all - classic SEO still alive. It's not just "still" alive, it's a basic things you need to become recommended by AI at scale. Classic SEO includes a page loading speed, SSR, structural markup (JSON+LD)... Everything is still necessary. Now GEO/...

Google just updated it's "Do you need an SEO" page in the documentation with mentions of "Optimizing for generative AI". It now contains guidance advising site owners to check if advice on optimizing for AEO/GEO aligns with its new guidelines. Google also created a new page "Google Search's guidance on using third-party SEO tools, services, and advice" on this page Google mentioned AEO/GEO tools as well. And also said "Some of these services may be helpful in your work, while others may make claims or imply that what they do is somehow "acceptable" or "approved" by Google Search. Google doesn't evaluate third-party services, so be wary of such claims and those making them. Keep in mind that using a service or tool doesn't guarantee ranking success." Relevant Google Search Central pages Do you need an SEO? - https://developers.google.com/search/docs/fundamentals/do-i-need-seo New "Google Search's ...

like my 3-4 month old post (URL is not on Google This page is not indexed. Pages that aren't indexed can't be served on Google. See the details below to learn why it wasn't indexed), but when i first published it got indexed in 3-4 days ?? , what should i do (beginner btw) submitted by /u/UsedResponsibility41 [link] [comments] from The SEO Authority https://ift.tt/suj3SxB