The Situation: A colleague of mine runs a website in the AI industry. Their domain appears to have been hit with some form of penalty (likely algorithmic, possibly manual) — all sub-category pages are essentially invisible in Google search results, while the main page still surfaces. The troubling part is that this has been left unaddressed for approximately 6 years . During that time, they consulted directly with Google support and even worked with a search-side developer based in the UK. The consensus was frustratingly vague — the algorithm is opaque, we can't pinpoint the cause. The Experiment: They've since purchased a new domain and are in the process of migrating. Here's where it gets interesting: When they applied a 301 redirect from the penalized domain to the new one, the penalty appeared to transfer over to the new domain as well. However, when using a 307 redirect , users were landing on the new domain normally — and the penalty did not seem to carry ov...
I keep seeing discussions about EEAT and how crucial it is for YMYL sites. But for more casual niches like entertainment or lifestyle blogs, does Google really penalize you for lacking author bios or clear expertise? I have sites with solid content and backlinks that rank well without any fancy EEAT signals. Curious if others have seen drops after focusing too much on EEAT for non-YMYL content, or if links and content relevance still trump everything else for Google. submitted by /u/mrcanada66 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/RfW9cHe