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Hi all I am developing a custom Analytics/SEO automation app, part of it using Google Ads API to get search volume information selected keyphrases Today I’ve encountered a strange situation where Keyword planning API (and Google Ads Planner Tool UI) were returning unusual amount of traffic for a certain keyphrase: usually it was showing 70-100 search traffic per month, but today it shown me 2400 requests per month for the same location, AND the historical data also shows similar amounts per months (1500-2400) I have never been in this situation , both API and Adwords Keyword Planner UI return similar numbers. Is this a bug? submitted by /u/greedy_tourist [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JhZkqNy

I have a client website that we built in 2021. We performed organic SEO and it was ranking on the first page for all 9 of its primary keywords in 2023. In early 2025, the client came back to me and said that the leads had abruptly stopped coming in, but he didn't know why. I did a cursory audit of the site (a typical WP build). All the SEO seems intact, but he's right. Google has not indexed a single page. It's like the site has vanished from search engines. He doesn't even come up for his business name. Why would this happen? Any ideas of which direction to look into? What we've done so far: - technical analysis of the site. All looks perfectly fine. - revalidated Google Business account, because a prior validation attempt failed submitted by /u/tillwehavefaces [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/6JH48AB

Would you consider that hiring an SEO/GEO agency is still worth it? Or can I try to automate everything using Claude? submitted by /u/Double_Office3829 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/kCe64bg

Hey all, We currently have a page that ranks position 6 for 'sicily holidays' - it has lots of content, including some bits about the Aeolian Islands. My boss has proposed to split up the page so we have a Sicily Holidays page and a Aeolian Islands page. This would then preserve our Aeolian-related keywords. My only worry is that non of our competitors have the Aeolian Islands on their Sicily pages, which makes me think it gives us more relevance and is why we rank higher than bigger competitors. What would you do in this situation? I'm looking at testing the page split and then reverting if the ranking drops however if there's a clear cut answer so we're not doubling up work that would be ideal! Really since we're in position 6 I wouldn't like to remove anything from the page if possible but wanted to get other SEOs takes before I make a decision. Thanks! submitted by /u/sphfrne123 [link] [comments] from Search Engine Optimization: The Lat...

Google's John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/K4XBheY

At a bit of a loss. Site has grown significant UK traffic since three UK editors (who all also write) joined team. Posting schedule matches US, language is US, and topics are US centric. But growth of UK traffic since September/October spam update. Should I be concerned Google somehow believes the site is now aiming at the UK? US traffic is still 3-4 times as high as UK. submitted by /u/SmileThroughIt8 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/vWHAKZf