Skip to main content

Posts

Impressions Increasing and Great Avg Positions but no Clicks??

I'm working with a personal injury law firm, and I'm seeing something I can't quite explain with confidence. For many of their highest-value queries, GSC reports average positions between 1–2, including terms like: personal injury lawyer personal injury attorney car accident lawyer car accident attorney injury lawyer However, CTR is essentially 0% across many of these queries. 😅 Some additional context: Their Google Business Profile is performing well (about 1.17 million impressions in the last 3 months) and is their most-clicked property. When I manually search many of these terms, I often see a Local Pack where the firm's GBP appears. I don't even see their traditional organic listing on page one AT ALL because it's pushed below the Local Pack, AI Overview, or other SERP features. My understanding is: Users are interacting with the Local Pack rather than clicking through to the organic website listing. Since those interactions aren't cou...
Post a Comment
Read more
Recent posts

Does anyone make sure to whitelist Google bots? How important is this for a larger site and TechSEO?

In building some stuff, I've noticed how much additional resources are needed to get through firewalls and Cloudflare stuff without a whitelist. Does anyone have any before/after results, experiences, do you make sure to always do it? submitted by /u/EverySecondCountss [link] [comments] from The SEO Authority https://ift.tt/MoieEzN
Post a Comment
Read more

Can someone help me understand 404 and Soft 404?

I'm a little confused about these two. I know a 404 means the page isn't there anymore, but what exactly is a Soft 404? Why does Google sometimes show a Soft 404 even when the page opens? How do you usually fix both? I'd really appreciate a simple explanation. submitted by /u/Particular_Extent724 [link] [comments] from The SEO Authority https://ift.tt/cG9QIo7
Post a Comment
Read more

What should i expect to pay for this phase?

in toronto, thank you for your adivice. The scope covers URL structure and taxonomy across roughly 20 page types including article pages, calculator pages, and a local professional directory with profiles across 171 communities. Also includes canonical tags for dynamic filtering, XML sitemap and robots.txt setup, semantic HTML and heading hierarchy specs for page templates, schema specifications across article, calculator, and local business profile pages, and a content cluster and internal linking blueprint for a site launching with 30 plus articles scaling to several hundred. Still waiting on a couple of quotes so trying to get a sense of what's reasonable for this scope in Canada. submitted by /u/myjobisontheline [link] [comments] from The SEO Authority https://ift.tt/0NyXv2Z
Post a Comment
Read more

TikTok Targets AI-Generated Spam Accounts In High-Risk Topics via @sejournal, @MattGSouthern

TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA's steering committee. The post TikTok Targets AI-Generated Spam Accounts In High-Risk Topics appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/5kGxdLP
Post a Comment
Read more