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Paying someone on UpWork to do SEO work for me and I don't even know what I'm paying for

Some background on me: I understand the concept of SEO, but have zero idea about how to optimize. I'm a freelancer in a relatively niche creative field in LA, and recently realized I am not even in the first 5 pages of Google when you search for my profession and city. Probably because I've done zero SEO optimization. I use Squarespace, and my website is basically all images (I work in a photography adjacent field.) I went onto UpWork and kind of just blindly hired someone from India who had good reviews. She apparently did the following: - Completed meta-tags - Organization and local business Schema Markup on the website And honestly I have no idea what else she's done because this is all like speaking a different language, and I have no way of verifying any work. It's just kind of a weird dynamic. She reached her contract limit and she's asking for more time, but I can't help but feel like I'm paying for nothing (because it's not tangible, obvious...
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How AI and Search Infrastructure actually operates

There are some assumptions here - I assume Grok uses Google given that its QFO results exactly match Google, that I rank in Grok minutes after publishing - even though not on DDG or Bing - and that X/Grok didn't crawl my server - until the Query Fan Out submitted by /u/WebLinkr [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/upx1OwG
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New site not getting indexed after 3 weeks. Should I wait or change something?

Launched a new site about three weeks ago and only a handful of pages are showing up in Google. I submitted a sitemap, checked robots.txt, and made sure nothing is set to noindex. Search Console shows the pages as discovered but not indexed. I’ve also built a few quality backlinks from related sites in my niche and shared some content on social media to help get things moving. I know new domains can take time, but I’m starting to wonder if I missed something obvious. Is this normal for a fresh site, or should I be looking at content quality or technical issues at this point? Curious how long others waited before seeing steady indexing and what ended up helping. submitted by /u/datboifranco [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/ouZc68E
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AI site got 20 visits in first two days then dropped, worth rebuilding?

Hi, i built an ai website for a very specific niche. Google seemed to index both http and htrps for homepage at the beginning which did not help. Anyway the content was fully ai generated but high quality. Within the first two days of going live it received over 20 clicks from google. Now i wonder, shall i go ahead and build a new one from scratch, but this time handwrite everything myself? The clicks are valid from google search per search console. The site got many impressions too. Heck for a few keywords it was right away in position 2. Now its totally dead. Worth a rebuild? Thank you submitted by /u/EmptyBrilliant6725 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/jY0M7vR
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Google Ads /Keyword Planner API

Hi all I am developing a custom Analytics/SEO automation app, part of it using Google Ads API to get search volume information selected keyphrases Today I’ve encountered a strange situation where Keyword planning API (and Google Ads Planner Tool UI) were returning unusual amount of traffic for a certain keyphrase: usually it was showing 70-100 search traffic per month, but today it shown me 2400 requests per month for the same location, AND the historical data also shows similar amounts per months (1500-2400) I have never been in this situation , both API and Adwords Keyword Planner UI return similar numbers. Is this a bug? submitted by /u/greedy_tourist [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JhZkqNy
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A client site has been delisted from major search engines. Possible reasons why?

I have a client website that we built in 2021. We performed organic SEO and it was ranking on the first page for all 9 of its primary keywords in 2023. In early 2025, the client came back to me and said that the leads had abruptly stopped coming in, but he didn't know why. I did a cursory audit of the site (a typical WP build). All the SEO seems intact, but he's right. Google has not indexed a single page. It's like the site has vanished from search engines. He doesn't even come up for his business name. Why would this happen? Any ideas of which direction to look into? What we've done so far: - technical analysis of the site. All looks perfectly fine. - revalidated Google Business account, because a prior validation attempt failed submitted by /u/tillwehavefaces [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/6JH48AB
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