Most publishers think robots.txt keeps them out of AI Overviews. It doesn't. John Shehata's data shows what the wrong setting actually costs newsrooms. The post What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/qulmsWp
Otterly says a competitor has "100% likelihood to buy." From 15 prompts over 14 days. How are you defending numbers like this to clients?
Was poking at Otterly and exported a full brand report for a random SaaS to see what a client would actually receive. 10 pages. Some things that stopped me: - Page 5 has a "Likelihood to buy" column. Semrush 100%. Writesonic 92%. No idea where that comes from. Sample was 15 prompts over 14 days. - One competitor had 1 mention total and got reported as "1% share of voice." One observation, printed as a percentage. - The brand I ran it for is invisible, so pages 3, 4 and 9 are just columns of zeros. "Top 10 prompts by brand mentions" - all 0. - One heading literally reads "My top 0 URLs". - It lists the prompts but never shows what ChatGPT actually said. So there's nothing in the document a client could check. Not dunking on Otterly specifically, every tool I've looked at does roughly the same thing. But it got me wondering about the day-one problem: a new client is invisible by definition, that's why they hired you. So th...