I'm almost sure everyone has already told everything you need to know about GEO/AEO. Here to share my practical experience and some experiments results. Disclaimer: I'm writing from my smartphone and my English not the best, sorry for typos. My background: - 31 years - 13 years in web development - startup with 1.7M users, exit in 2018; 450k users from SEO - started learning Machine Learning in 2019. - worked with two big companies over last 3 years developing AI agents - working on a next pet SaaS ... I'm not one of those "experts" who will tell you're doing everything wrong. I've read a lot of experiments and researches and performed one by myself. Want to share my findings. First of all - classic SEO still alive. It's not just "still" alive, it's a basic things you need to become recommended by AI at scale. Classic SEO includes a page loading speed, SSR, structural markup (JSON+LD)... Everything is still necessary. Now GEO/...
Google just updated it's "Do you need an SEO" page in the documentation with mentions of "Optimizing for generative AI". It now contains guidance advising site owners to check if advice on optimizing for AEO/GEO aligns with its new guidelines. Google also created a new page "Google Search's guidance on using third-party SEO tools, services, and advice" on this page Google mentioned AEO/GEO tools as well. And also said "Some of these services may be helpful in your work, while others may make claims or imply that what they do is somehow "acceptable" or "approved" by Google Search. Google doesn't evaluate third-party services, so be wary of such claims and those making them. Keep in mind that using a service or tool doesn't guarantee ranking success." Relevant Google Search Central pages Do you need an SEO? - https://developers.google.com/search/docs/fundamentals/do-i-need-seo New "Google Search's ...