I'm looking for some insights regarding a Google Local Services Ads (LSA) issue. I own a moving company in Germany and had excellent LSA performance until about 6 months ago. At that time, we were generating around 40 leads per day, with roughly 25–30 being high-quality moving inquiries. We have 120 Google reviews with a 5.0 rating, Google Guarantee is active, response times are excellent, and our profile is fully optimized with photos and business information. About 6 months ago, I paused the LSA profile completely. One week ago, I reactivated it. Since reactivation, performance has dropped dramatically: Around 5 leads per day instead of 40 Lead quality is extremely poor Daily impressions dropped from roughly 1,800 to around 150 Absolute top impression rate dropped from 76% to around 8% Competitors with only 20–30 reviews and ratings around 4.5 stars are consistently ranking above us What concerns me most is that performance is not improving — it is getting worse every ...
Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch. The post Google Launches Search Profiles For Creators With 100K Followers appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/Ygt9Gdk