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when to un-pause Google Ads after investing in SEO?

Moving company. We were running Google Ads and seeing okay return (4x ROI) but decided to pause that and invest in SEO to build a stronger foundation for long-term results. We're 3 months into an at least 6 month contract, and I'm wondering when it would be safe to un-pause Google Ads without cannibalizing on SEO efforts. I.e., I'd hate for us to have paid a bunch of money to increase ranking for organic search terms, only for the ranking to go back down because people are clicking the ad instead. Hope my question makes sense.. I'm new to SEO and Marketing in general submitted by /u/Objective_Ninja_462 [link] [comments] from The SEO Authority https://ift.tt/Z7Yw1xT
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Rankings during spam update

hi, is it advisable to report on rankings during ongoing spam update? tools like awr,openseo show ranking drop offs for several of keywords today and there’s no big change made to the site. Should I wait for spam update to settle and then report on rankings? Or did my rankings genuinely dropped from serp? submitted by /u/Opposite_Benefit_169 [link] [comments] from The SEO Authority https://ift.tt/TIK3Usi

Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell

Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement. The post Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/HuyieYs

Small business wrong expectations?

Posting for my partner who owns a small physio company. For the past 2 years he had an SEO guy who didn’t really seem to be doing much, switched to a new guy 7 months ago and is paying him £420 a month. In this time there hasn’t been improvement in website visits, bookings, visibility etc. which isn’t a huge issue right now as the business is relatively busy and steady, but the goal is to grow. The SEO guy’s point is ‘well it’s not getting worse’. We want to know if this is good enough for £420 a month, or what should the actual expectations be? My partner tends to just leave people to do their thing, so it’s always hard to tell if he’s being conned or not. If he was to find somebody new, should he have clearer goals eg. I want to increase website visits by X amount in X time, and if this is reasonable how do we evaluate what’s fair based on our limited knowledge of SEO? Thanks! submitted by /u/halfajob [link] [comments] from The SEO Authority https://if...

Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/fj8Etk0