I’m a solo indie developer building both mobile and web apps. From an SEO and long-term branding perspective, I’m wondering what’s the better approach: Separate domain for each product Subdomain per product (product.mydomain.com) Folder under main domain (mydomain.com/product) My main goal is to grow traffic efficiently while keeping things manageable as a solo builder. Some products may stay small, while others could become standalone brands later. Would love to hear how SEO people and indie hackers usually approach this, and what tradeoffs I should consider. submitted by /u/derdak [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/2rt1aXM
I thought SEO was dead for B2B SaaS. Then I helped a health tech company close a $1M contract in 90 days.
I almost didn't take this client. They came to me when I was honestly burned out on SEO. AI overviews were eating clicks, everyone was screaming "SEO is dead," and I was starting to believe it. But I took the project anyway and what happened over the next 90 days changed how I think about B2B SEO entirely. This was a health tech SaaS. Mid-sized company. Good product. Zero organic presence for the keywords that actually mattered — the ones their buyers were typing when they had budget and a problem to solve. Here's what I did differently. 1. Stopped targeting "awareness" keywords and went straight for buyer-intent In B2B health tech, the difference between "what is revenue cycle management software" and "revenue cycle management software for community health centers" is the difference between a student writing a paper and a VP of Operations with a procurement deadline. We mapped every keyword to a buying stage and killed anything tha...