One agency's data on 14 B2B advertisers finds the same non-brand Google Ads keywords cost more per click, even after controlling for their own spending. The post Same B2B Google Ads Keywords Cost About 21% More, Agency Data Shows appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/y0u5mbG
YouTube expanded its Studio video clips tool to Shorts, letting creators turn segments of long-form videos, like podcast episodes, into vertical Shorts. The post YouTube’s Clips Tool Turns Podcast Episodes Into Shorts appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/mufc2jI