Hi guys, I've been doing SEO mostly off instinct since October for our B2B SaaS and I'd love a reality check from people who have scaled SEO for software companies. We started at basically 0 organic traffic in October and are now at roughly: 125 clicks/month 6.5k impressions/month 2% CTR Average position ~16 (Search Console screenshot in comments) Some context: B2B SaaS CRM for agencies DR 19 Around 40 free tools Articles, comparison pages, feature pages, and tools Tools seem to be driving the majority of growth Around 250-300 leads/month from organic Around 30 trials/month 58% trial-to-paid conversion rate Our strategy from day one has been pretty simple: Instead of trying to rank for huge terms like "CRM" or "CRM for agencies", we started by targeting very specific niches such as "best CRM for Instagram agencies." The idea was to win tiny niches first, build authority, and then slowly expand into broader and broader categor...
Has anyone encountered a large SKU store that have implemented a 301 redirect on the 404 page pointed at the home page?
Apparently, that is a best practice according to an ecom SEO agency that my client has worked with for a few years. My client was told that this way he won't have to manually redirect 404 pages, and it won't impact UX. I disagree with that, in terms of UX, a person going into a product/collection page to end up seeing "Page not found" and immediately get redirected to the home page isn't the ultimate customer journey. Also, I disagree that this is a best practice, as missing collections with 20-30 internal links and backlinks are better off redirected to other closely relevant collections. The contextual links become useless when the page hits 404, and the 404 page is then redirected to the home page. I thought it could be related to a store migration, but my client and his marketing director are not aware of any store migrations. This has now created over 1k 404 pages after being neglected for years. We talk a mix of products and collections. Does anyone fro...