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Things are what they are

On the bright side: a ghost mod appeared for the first time ever, nice to meet you! submitted by /u/AbleInvestment2866 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3wYlRLN
Recent posts

Nationwide site vs. Google My Business Presence

Hello, We have an e-commerce website that caters to a national audience - we ship products nationally, but don't have local offices. Originally, we didn't create a Google My Business presence to avoid being restrained to a local area. We rank relatively well for generic keywords - "flower delivery" for example, wherever people are located. The problem is that we don't get all the benefits of a Google My Business presence: reviews, pictures, and all that stuff on the right when people search for our company (along with the trust benefits). Since E-E-A-T is very important, I feel this may hurt us. However, in the past I've read stories of SEO's who suddenly lost their national audience once Google pinned them to a distinct location. But that was several years ago. Say we add our Google My Business and the address in in Baltimore, are we going to only start ranking for "flower delivery" for people near Baltimore? Or will Google be able to deter...

Two things considered impossible. I'd like to test that properly.

Two beliefs seem to be treated as settled facts around here: Sites hit by HCU (or GCU) cannot recover. A brand new domain with no history, no links, and no signals cannot get indexed by Google in any reasonable timeframe. I disagree with both, and I think the community would benefit from testing them properly rather than just debating them endlessly. Challenge 1 — HCU/GCU Recovery If you have a site hit by HCU or GCU that you consider unrecoverable, I'll take a look. Requirements: real site, no bad history, no adult content, English or Spanish. We'll audit it and tell you honestly whether it can be fixed and what it would take. As a bonus, if the site has no AI presence, we'll fix that too. Since this would involve real work and resources, if we move forward and WE SUCCEED, there's a fee ( usually in the 4-5 figure range depending on complexity). Funds held in escrow so both sides are protected. I mention this for transparency, not as the point of the exercise...

Subdomain in GSC - Domain Property or make URL Prefix?

I'm creating a subdomain instead of a sub folder because all of the content will be for a different audience so it doesn't really fit in on the main site. Question is if I should make its own GSC property or is it ok to piggy back off the root Domain Property I already have in there. Any idea if together or separate effects indexing or any parts of seo in general? The main site is a car listing site. The subdomain will be targeting car dealers to get listed on the main domain. That's why I think they should be separate. I need to make a lot of content to reach car dealers but that content isn't useful on the main domain. submitted by /u/matt-dot-com [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/cNDq1pb

Anyone Recover From the HCU After Major Cleanup? 90% Traffic Loss, Big Changes, Still No Movement

So my site got absolutely crushed by the HCU (lost 90%+ of traffic), and I’ve been doing a full-scale cleanup since mid-February. Here’s what I’ve done so far: Removed ~35% of the site (700 pages gone, ~1,000 remaining) Manually reviewed and improved roughly 30–40% of the remaining content (focusing on pages that actually needed it) Switched to a faster, more lightweight theme Removed basically all affiliate links across the site For context, the site is in the military niche and has a really strong backlink profile, all earned naturally (no outreach, no paid links). We’ve picked up links from places like: Business Insider Healthline MedicalNewsToday Army.mil / Navy.mil NIH (nofollow) NY Daily News Baltimore Sun Military.com Multiple .edu sites There are also dozens of additional nofollow links from major publications (Time, VA.gov , GQ, etc.), plus more .gov and .mil links. The only real issue I can point to is that we were leaning pretty heavily into affiliat...