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How to use correctly H3 and bulletpoints in an article?

I'm a junior content SEO Editor, and I have seen that the texts that I have to edit has a lot of bullet points, and those bullet points are a big paragraph instead of a short phrase. Like theres a lot of H2 and a bunch of bulletpoints with big paragraphs beneath them. Making them an H3 would make a very, very long article. Hoy do I have to manage this kind of hierarchy, or how do I know when it's an H3 or when not? Any tips on how to use H3s, bullet points, and any other element in an SEO article correctly, beyond what the text says? submitted by /u/Interesting-Back-348 [link] [comments] from The SEO Authority https://ift.tt/bs7o6uk
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Is this a realistic SEO workload for one person?

I recently joined a company as an SEO person, and I’m trying to understand whether the expectations I’ve been given are pretty standard or a bit ambitious. I don’t want to mention the company or too many specifics for obvious reasons 😭 A big part of my role is currently focused on link building, where I’m expected to build around 10–15 backlinks a week, along with roughly 2–3 third-party listicle placements. In my previous role, I had monthly targets, so moving to weekly targets has been a bit of an adjustment. The thing is, link building isn’t the only thing I’m expected to work on. I’m also supposed to contribute to on-page SEO and do some cold outreach for sales, alongside the regular SEO work. For people who work in-house or at agencies, does this sound like a normal workload for one SEO person? How do you usually balance link building with on-page SEO and other responsibilities? I’m still relatively early in my SEO career, so I’d genuinely appreciate some perspective. I’m mos...

How do I make more growth on CTR.

I have a project that I have been working on for the last 6 months, but its CTR (1.6-1.8)has remained the same for the last six months. Only impressions are increasing. I do everything that I can. Can anyone suggest how I can increase my CTR for this? submitted by /u/OnlineVisibilityExpe [link] [comments] from The SEO Authority https://ift.tt/ATyE7QB

How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan via @sejournal, @hethr_campbell

Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers. The post How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/QLPNfoI

URL Hierarchy for Topical Authority

Has anyone ever used /topic/folder/ instead of /folder/topic/? Or do you have examples of sites that use "non-traditional" or creative folder structure? I'm interested in exploring the way AI/Google crawlers treat a non-traditional structure. If done well, it could be a simple hierarchical cluster pattern. But the question is -> could it have a benefit to "topical authority", AI citations or traditional rank + SERP features? Traditional: site.com has folders /services/, /blog/ and /locations/ with 2 topics /a/ and /b/ under each. That's 10 pages including homepage. Non-traditional: site.com has folders /b/ and /a/ with 3 categories /services/ /blog/ and /locations/ under each. That's 9 pages including homepage. It already make sense for a site that serves two unique audiences but doesn't need two websites. Like a multi-state chain of golf clubs with a restaurant that accepts non-members. golfclub.com / golf / membership, history, schedule ...

Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links via @sejournal, @martinibuster

Google's latest Search integration is another step to a future where users get things done without traditional search results. The post Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/wHvC7ZU