My friend is working on making landing pages for local businesses for specific services.
Basically, he makes ads for these local businesses (Ex: dentist - Service: Orthodontic) promoting just 1 service, and the ad is linked to a landing page just made for this one service so visitors dont get lost within the page.
Would these types of pages hurt rankings if not within the main business site?
I told him that users dont bounce because they get lost in the main site but because the site is not good enough/they had to be somewhere else/remembered something they had to do/etc.
From my perspective, being redirected through an ad to a landing page for a service would be kinda sus, chances of making me bounce would be higher than if I got "lost" within a LB site.
Thoughts?
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