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How do to beat your competion that's been on the game for longer than you?

I have a website that's in the same niche as a competing website. My website is relatively new (four years in operation), and my competitor's has been around for almost 20 years.

While I get pretty decent traffic from search engines (it's been getting better every year, so I really have no right to complain), I sometimes do searches where the highlighted info/AI summary is from my competitor, even though my information has been available for far longer. I'm wondering if I'm doing something wrong in terms of SEO or if search engines value the age of a website (domain authority) so much that it's almost impossible to compete.

I just wanted to know everyone's thoughts on this or if there are any successful cases similar to my situation!

Cheers!

submitted by /u/InternationalCan5992
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from Search Engine Optimization: The Latest SEO News https://ift.tt/G4UTIFs
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