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how do you avoid overpriced SEO agencies/freelancers, for bootstraps founder ?

I’m launching a SaaS product and trying to get SEO set up early. Most of the technical stuff is already handled: clean site structure, SSR, sitemap, decent performance.

The part I’m less confident about is figuring out:
what keywords are actually worth targeting and what content to focus on first.

I’ve looked at Upwork and a few agencies, but a lot of it feels very sales-y. Big audits, long reports, expensive monthly retainers. Hard to tell what would genuinely help a small SaaS at this stage.

Curious if anyone here has hired an SEO freelancer they were happy with:How did you evaluate them? What were the green flags?

And what mistakes would you avoid if you were doing it again?

submitted by /u/socialfeeders
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from The SEO Authority https://ift.tt/rQPAn7y
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