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Which factors are most important for ranking category pages or product pages on an e-commerce website?

Is it content optimization for the category page itself (introduction + FAQ + buying advice)?

Is it backlinks?

Is it internal links?

Is it a series of "pillar articles" supporting that specific category page (content that cross-links with one another and includes internal links pointing back to the category page)?

Or is it investing in Google Ads?

P.S.:

For a category page on one of my e-commerce websites, I created high-quality content specifically for that page—approximately 500 words (including an introduction, FAQ, and buying advice)—secured 5 high-quality guest post backlinks, and wrote 5 supporting pillar articles; yet, the page consistently ranks beyond the second page of Google search results.

Conversely, for certain category or product pages on my company's e-commerce website, I wrote virtually no corresponding descriptions or targeted pillar articles—in fact, almost no SEO-related content work was performed on the site at all. We simply ran Google Ads campaigns for the website as a whole. Nevertheless, a significant number of that site's category and product pages are currently ranking within the top 3 positions on Google's first page.

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