Whats up guys, I run HERB delivery out here in Los Angeles and honestly SEO in cannabis feels brutal sometimes lol Even though it appears we are fighting a losing battle to some extent due to the niche. In fact, due to us being in the cannabis industry, I believe everything gets filtered at a much higher rate versus a regular local business. Because we have such limited access to paid advertising, organic traffic has much more value to our business than most other companies.
We’ve been doing what we can to try to do things right, such as building local pages, writing blogs, increasing speed, adding internal links, reviews, schema, etc. But it only seems to take months for our site to move up in the rankings, and some keywords seem to be impossible unless you are a massive business.
The biggest challenges I’ve experienced include:
• Google’s lack of consistency with cannabis terminology
• Being rejected from directory links to cannabis businesses
• Social media's restriction in the visibility of content that mentions cannabis
• Large cannabis sites such as Weedmaps and Leafly dominating the cannabis industry
• Google My Business results bounce all over the place
• Can age verification hurt indexing?
• Difficulty finding link-building opportunities because people avoid contacting cannabis retailers
Additionally, I feel like cannabis delivery services are at a disadvantage due to the market being hyperlocal, as well as having strong competition, particularly in Los Angeles.
I would greatly appreciate it if someone could provide me with some realistic advice on how to improve my search engine optimization efforts based on previous experience in an industry or niche where businesses are restricted.
Do city-specific pages on your website still produce measurable results?
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from Search Engine Optimization: The Latest SEO News https://ift.tt/YlFc6v9
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