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What local SEO metrics actually matter once rankings plateau?

I’ve been working on local SEO accounts where rankings stopped being the bottleneck, but outcomes still varied massively between businesses.

What stood out was how little attention we were paying to Google Business Profile behaviour compared to rankings.

Over the last few months, I changed how I prioritise local SEO work and reporting using LocalHQ:

  • Profile completeness treated as a core KPI
  • Daily views tracked alongside interactions, not monthly rollups
  • Direction requests weighted more heavily than website clicks for physical locations
  • Posts measured by downstream actions, not impressions

On a Soho hospitality listing, rankings barely moved, but we still saw:

  • 26% increase in profile views over 30 days
  • Direction requests consistently outperform website clicks
  • Engagement spikes tied more to profile hygiene than new content

Curious how others here approach this:

  • Do you still lead reporting with rankings?
  • Which GBP actions correlate best with real-world conversions?
  • Are direction requests undervalued?
submitted by /u/cmlatter123
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from Search Engine Optimization: The Latest SEO News https://ift.tt/tlbD6Z5
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