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Sorry! Three questions about WP slugs and a static home page

  1. So I've built a site with seven pages, one of which is a static home page. I want to optimise for "wedding dresses London" (and surrounding areas). The homepage slug is just "home". Should I leave the slug as it is?

  2. And, for other pages, would it make sense to optimise each page for variations of "wedding dresses London"? e.g.

  • "wedding dress London"
  • "wedding dresses Hammersmith"
  • "bridal gowns London"
  • "wedding dress Fulham"
  • "wedding dress Chiswick"
  • etc.?
  1. Two of the pages are just "terms and conditions" and "privacy policy". Does it make sense NOT to optimise them for any of these terms?

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My apologies if this is a real beginnner's post. Got to start somewhere! I did try to Google this but nothing seemed to clear up these issues but if I've missed a good tutorial let me know. Thanks

submitted by /u/Bingo_the_Brainy_Pup
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