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Does big AdWords spending improving SERP position?

Is it just me, or is anyone else noticing this?

We're in a tightly contested narrow B2B space in SaaS telcom tech. Monthly search volume for the more important keywords in our space is in the 1,000 - 2,500 range. However, one account win can range from $5,000 to $100,000 in monthly recurring revenue.

Being one of the smaller players, we have not (yet) engaged in a lot of paid campaigns beyond a few tests. However, our SEO has been moderate to good amongst the critical keywords, especially after a site redesign with improved copy and simplified IA.

But over the past 9+/- months, we've seen a big ramp-up in heavy AdWords spending by our top-5 "competitors." In that period, our SERP ranking for those keywords has declined, while theirs has improved -- often dramatically -- with no other material change in content/backlinks.

Am I the only one seeing this?

While Google has "denied" that ad-spend improves search results, the SEMrush Ranking Factors report indicates that website traffic is the #1 ranking factor. So it stands to reason that if you buy traffic, your rank will increase.

Anyone else having experience with this behavior?

submitted by /u/TheSkepticGuy
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2HICeWi
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