First I'd like to thank everybody for the hints and info over the past few months.
My site is showing up nicely and my brand new business is moving along.
I do service work that involves going to customer locations and fixing their broken appliances.
My service area is setup in the "application/ld+json" structure and while I'm getting calls from all over the areas that I service, I'm getting a lot more from the areas closest to my physical location.
This isn't actually a complaint, since closer calls cost less in fuel, time and vehicle wear, however I'm curious about "why?"
Does google drop the ranking in a linear fashion as the customer gets farther away from my physical location, or is this just a case of customers picking someone closer to them?
IE. Does my website's rank change within the areas listed in the json data?
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2Xjcwx5
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