I am overseeing the creation of a microsite for an online travel agency that I work for. It's part of a project to make our blog content and travel tips more visible - right now most of the content on the main site is made up of vacation package listings and our clients cannot easily find our blog content which contains lots of useful destination information.
This new microsite will essentially serve as comprehensive travel guide for our destination, as well as travel tips and tours people can book through us. Think something like Fodor's, but just for one destination. Most of the content will be new, however we also want to transfer some content we already have on our site to this new microsite. A lot of these posts rank pretty highly - page 1 with over 1,000 keywords. We know naturally there will be a dip in rankings, but we want to plan this migration as carefully as possible.
Once we get the microsite up and running, should we immediately republish these posts in the microsite and redirect from the old site? Or should we wait for this new subdomain to get out of the Google sandbox, gain some authority/rankings and then transfer these posts over? Any other questions I should be asking or sources that can help out?
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2XiAwAy
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