I'm working on a troubleshooting wizard that will let customers pick problems with their appliance, like "freezer not freezing", and test results like "do you hear clicking under the refrigerator" and then when it has a high enough confidence level, tell them what the problem is likely to be and whether they should call for service or replace the appliance.
However I'm undecided about the SEO aspect vs usability.
For the customer, the easiest would be a sequential wizard that asks questions, like "is the ice cream hard or soft" and "do you hear clicking", however that makes the text and results not indexable and I suspect would be terrible for SEO.
I could also do it as a grid and gray out rejected possibilities as the customer selects more data points. This would be worse for the customer since they would see a wall of questions and possible answers, but the search engines could see all the question and answer text.
This is a lot like airlines, where they have a huge schedule but it's not initially available from the web, except that I'm very small and not an airline . . .
Anybody have any thoughts?
Terry
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