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Need opinion on SEO relevance between domain name and company name - and the impact in organic with any change to it.

Gonna use fictional name for the sake of it here.

Let's say the company is called "boom" and our domain name is called "grabboom.com". We obviously rank with all search terms related to grabboom and boom at the same time, but would be the impact of we change our company to "grabboom" as well? How would it influence the search and potentially the traffic? How would changing the name to Boom XXL affect us?

Overall it's a question that mainly discusses different name for a domain and the company. And impact of merging it to be the same.

Edit: the name of the company is not a noun or a verb. It's a made up word.

submitted by /u/anzelm12
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