Creating local area pages for a business that offers a wide range of services -- advice needed

Hi Reddit,

I am currently helping a family member improve their rankings and I am currently helping them with implementing a new website, with a highly rated and impressive web design company that also do SEO.

The business offers multiple treatment services: physiotherapy, osteopathy, chiropody, pilates, massage and more, and the company building the website has said that we will rank higher for each local search – such as “London physio”, “Manchester osteopathy”, etc (but obviously more localised), by creating one-size-fits-all location pages for each locality, that will rank for all treatments types + the location: so a “London” page would in theory rank for “London physio”, “London osteopathy”, “London chiropody”, et al.

My concern with this is that: - These services are too different for this page to feasibly rank high (and the aim is absolutely to be #1 for everything) for all “treatment types” + “location” keyword. If the company only offered massage and physio then I could understand this working, but for example chiropody and podiatry and pilates are very different to the other services - Even if these pages were powerful enough to rank for all the service + location pages, the click-through-rates on the SERPs will be low, as these pages' titles will have to be fairly generic (I assume?) to attract customers for each different service and not alienate any particular service searcher.

It is worth noting that the majority of these locations are searched extremely low volume. The company operates in an area where even 1-2 new customers per month makes a marked difference, and in all but the top 5-6 localities (there would be around 20), there is probably almost 0 search volume.

The business already ranks adequately for the most popular locality terms – think occasional top 1-3, and mostly bottom end of first page, and these rankings are for precise "Service" (osteopathy, physiotherapy) pages that are more relevant than these location pages would be – and I fear this could be jeopardized by these location pages. But I also believe they would convert well enough as info on each service would be there for potential customers to click through and find out more about.

Therefore it is a case of whether these pages could rank for a diverse list of services + location keyword, and whether these pages could get enough clicks if they were to rank.

Any advice would be much appreciated, and thanks for taking the time to read all this!

submitted by /u/londonshonourable
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