During your Keyword Research, you might have messed up with these questions - “what are the metrics I need to consider for choosing a right keyword?”, “What are the things other than keyword difficulty?”, and some more,..
I got you covered with another important metric called 'Ranking Potential'
With this metric, you can find the potential of your topic to outnumber the top ranking results.
How to find it,
📌 Type the topic of your content in Google and check if there is an “opportunity gap” for freshness, quality, authority, or relevance in the top three Google search results for your topic. Simply, find the things missed by them.
📌 Also, check if the sites in the top three Google search results are more “authoritative” than yours (i.e. have a higher domain authority).
📌 Then combine the opportunity gaps and authoritativeness like below:
Opportunity gap + no authoritative sites = High ranking potential Opportunity gap + authoritative sites = Medium ranking potential No opportunity gap + authoritative sites = Low ranking potential
High ranking potential means, you can outnumber the top results easily. The high ranking potential topics are your low hanging fruits.
Your thoughts?
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2XcZQKc
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