Long time lurker, first time poster and something I hope worth sharing.
I run a smallish service company within a pretty competitive niche in the UK. We would definitely be classed as one of the smaller players but have always kept our hat in the ring with all things SEO in order to maintain a page 1 presence for our main key words whilst never threatening top spot.
This year with lockdown and all we made a conscious effort to improve this and target top spot. I don't think we ever realistically thought we'd get there but that was part of point of it being a long term goal.
We already had some pretty good backlinks but felt the content on the site needed work so that's been our main focus. Although arguably one of the easier elements of SEO, sometimes I questioned whether the content improvements were having a significant impact on how 'the man' at google ranked our site. Well after a few months of continuous improvement (with plenty ideas from this sub) we seem to be no.1 this morning! Whilst I fully expecting us to fluctuate among the top 5 over time this feels super rewarding for now!
Moral of the story is KEEP GRINDING. As an SEO noob I've found this sub is great for advice, tips and tricks and generally staying up to date with all things SEO. It's been a long term grind for me that sometimes felt tiring and unrewarding but as long as you stay focussed and methodical in your approach you'll get there in the end.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/364mGbI
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