Important SEO Guide

What is Anchor Text Optimization?

Anchor text is the clickable text of a hyperlink. Anchor text optimization is the crafting of both internal and external anchors, with the goal of increasing search engine rankings.

What is rich anchor text?

Also known as Keyword Rich Anchor text, this refers to any anchor text that has a portion of the intended keyword you would like to rank for. For example, if you’re trying to rank for “best protein powder”, the anchor text “recommended protein powder” would be a rich anchor text.

Are anchor links good for SEO?

Yes. The anchor text of a backlink is useful for telling the search engines what it is that they’re linking to. This helps to establish relevance, which is a ranking factor.

What is an empty anchor?

An empty anchor text occurs when a link is created from an image and no alt tag is specified.

When should I use no-follow links?

Nofollow links are used as a signal to Google that you do not want this link to count towards the target website’s backlink profile. There are certain circumstances that Google has advised that you use no-follow links, such as links for advertisements.