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Accessibility + SEO question

I'm a web dev currently tasked with making our e-commerce site more accessible, and stumbled upon the following problem:

regarding page structure, it's pretty clear to the sighted user which content-area is for what but for blind users not so much.

since the desginers are kinda fighting to keep the look as much as is as possible i at least wanted to add some visually hidden headlines, to make the structure a little bit clearer for users who depend on screen-readers.

but then i got made aware of the problem with SEO and hidden texts...
so, i don't really know a lot about SEO and went digging and found that it's (of course) forbidden to use hidden text as spam or SEO specific purposes, that google figures it out, when you have "hidden text" behind tabs or click more buttons etc. and that it's ok to use those, but i couldn't find much more than a sentence or two, that it's ok to use visually hidden content for accessibility purposes.

and that probably won't suffice to convince my team leaders to use those hidden headlines (SEO > Accessibility) but i'm also not completely convinced that using those would conform with SEO standards since they would never be visible for "normal" users?

I'd really appreciate it, if you could direct me to any ressources that deal with this question or share your own thoughts and experiences!

submitted by /u/theBeckX
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2ZXGARV
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