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SEO In Ecommerce?

Hey everyone!

I run an online boutique that sells makeup, haircare products, and even skincare products. Things have been going really well, and I actually was able to step away from my 9-5 job. A lot of this success I would contribute to a few online digital marketing course I bought in the past. They taught me a lot about social media and paid google ads, and this is where a lot of my success comes from, but I want to keep learning. I've began to dive deeper into SEO and all the possibilities; however, I wanted to know if this was something that would be useful in an Ecommerce environment? It seems costly especially if you plan to compete on a national or global level.

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