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Whats The Best Way Rank For Services In Different Locations?

One of my clients offers courses in 4 locations, sometimes they struggle to rank for the course on offer and the location, for example:"Course 1 - London"
What is the best way to try and target these specific locations, as far as I can see there is 3 possible options:

  1. Include a location/address section on the footer of every page - we have done this already but hasn't been working well.
  2. Update the individual locations to include all courses - worried this will cause keyword cannibalization
  3. Include a "locations we offer this course" on each course page with a small blurb of 50-100 words including some keywords.

What would you say is the best option for this? Any other tips appreciated.

submitted by /u/seo4lyf
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from Search Engine Optimization: The Latest SEO News https://ift.tt/39x3Z1s
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