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Does a link from a sponsored article have any SEO value?

I am considering paying for a sponsored post that would appear on nowtoronto dot com in their brand voice section. For example go to nowtoronto dot com, scroll to the bottom where it says "brand voices" then click on one of those articles for example "Coors Seltzer launches the easiest and most refreshing ‘volunteer’ program in time for April 22". on the following article page there are links they are do follow links. Do these links have any value? or does google "know" that this is a paid post and just ignore the link value / not pass any juice?

OK i just noticed that some of the sponsored articles on this website are actually listed as "nofollow sponsored" where as other sponsored articles don't have this on the links. For example look at the article titled: "Sell your house, support the food bank?" (you might have to search this in google to find it, it's not recent).

So my updated question is, if the article has links and they are not explicitly "nofollow" but the article lives in this same section as the rest of the sponsored content. does it pass link juice?

submitted by /u/CaribouFondue
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3vnpOcA
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