Over the past few years, I've worked closely with content teams where the typical scenario was me helping upskill the teams of writers and subject matter experts to better optimize their content for SEO. Generally, the advice I gave was to know "best practices" for topics, keywords, layout, titling, etc., WITHOUT sacrificing the value or impact of their writing. A blog no one wants to read will fail even if it's perfectly optimized for search.
The concept of this sounds great, but practically it's far from perfect as a good number of people get overwhelmed and struggle to grasp the concepts or reject the creative interference. On the other side, others go too far and lose their creative edge and look to SEMRush, Mangools, etc. to steer their direction instead of informing and help guide. I've even seen a team where the copyeditor was also well versed in SEO skills and would optimize the copy before publishing without writer input.
In understanding that from pitching to publishing that having some foresight for search can help illuminate massive opportunities, is my experience par for the course, or are there better approaches to help teams up their SEO game?
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