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How do you get backlinks (newbie)

Hello,

I'm new to this SEO game. So how do you get backlinks? I'm trying to promote a software product for a client. So far I've encountered following options:

1) fiverr - a lot of people are selling backlinks on this platform however most of the time they are pretty much useless (often looking like spam links on forums)

2) google search for selected keyword (associated with software and competitors), contact webpages authors, ask for guest post or similar. However, here they charge a lot (like 1-2k USD per month for a snippet and a link). Often they don't reply at all.

3) write some semi-useless seo articles about software product and similar products on popular platforms like medium / blogspot etc.

​

Am I missing something here? Also how to calculate whether this serious investment from point (2) will be worth it?

thanks!

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