Lost keywords and traffic dipped, what should I do?

Hey everyone,

So over this past month, since the beginning of June my publishing website's traffic has been dropping erratically. I say erratically because it is not a sharp decline and we have had days with higher than usual traffic in the middle as well. However,

1. On average our organic traffic is about 25% lower than usual this month.
2. And, we have lost 13% of our keywords.

It is worth mentioning that we had recently published new content, which had increased our keywords by 15% last month, but the keywords we have lost are not the new ones we gained last month. It is a mix of keywords gained from many different periods.

We haven't done anything differently this month, except finish development on some changes in design for our articles. The development, however, happening last month as well, so I don't personally think that is the cause of the issue here.

Appreciate any guidance.

submitted by /u/Solid_Switch
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