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SEO question for page keyword focus - how to make it sound natural

So i have a page that sells say hockey sticks and the website is based in Canada. My keyword focus for the page would be hockey sticks canada.

It seems to be proper to have this key phrase within the page text and also at the beginning of the first paragraph.

But how do i write a first paragraph with this keyphrase and make it sound natural.

My first instinct is to write the paragraph like so

Hockey sticks Canada - We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations.

But it just doesnt sound natural.

If i put it as follows

Hockey sticks in Canada are well known for their quality and craftmanship. We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations.

I add "in" into the keyphrase to make it sound more natural to the reader. Would google look at this and count it as pertaining to the keyphrase hockey sticks canada?

Anybody have any info into making key phrases count on the page without looking to unatural to the reader?

submitted by /u/basslion55
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