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Vertical sites and SEO

Hi,

A question on vertical or authority sites for B2B service business. I have a core company that sells IT services but I would like to set up individual sites for verticals such as lawyers, creatives etc.

I know subdomains are a better approach from an SEO perspective but I am looking for some separation on the individual brands. Content on the sites will mostly be similar to each other with some themes, keywords etc specific to the target industry.

Structure is essentially:

Site 1: domain 1 (operating business servicing all)

Site 2: domain 2 (trading name focussed on laywers)

Site 3: domain 3 (trading name focussed on retail, content is the same as site 2 with changes specific to industry)

What is the best way to approach this from an SEO perspective? Is this scalable?

​

thanks

submitted by /u/Apprehensive-Mango21
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