Gonna talk about something I've tried a few times and it's worked quite well over the years - and is fairly simple and cheaper than paying for a sponsored/guest post, which I hate doing.
So basically, find relevant blogs in your niche. Find ones with an actual readership and not just there for link reasons. Find a few posts that are most relevant to your site, and....
Offer some content to add to this post. Quite simple, I do one of two things. First one is make a video summarising the content - something snappy and under a minute.
Second - get an infographic made up summarising the content.
In order to find blogs who would accept this is just like regular outreach - email them saying how you'd like to send something for them to add to the post, make it more interesting for readers etc. Once they accept, ask them for a thank you with a link to your site. I'd go a step further and ask for a more specified link within the content but a thanks might be all you get from some of them.
If the blog looks really good - offer both !
This isn't going to be 100% successful but does work better than just the odd cold email. Give it a try :)
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3j6jkKt
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