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Linking to an external blog post owned by same person vs. cloning blog post to a page?

I have a client who works as a professional in a specific industry, while also owning a company catering to other professionals in that industry. There is a website each for the client's personal business, and for the company he owns. The company has a blog that we would like to link to from the his personal page.

It's my understanding that external links are helpful to the SEO of a site, and also that loading up the site with keywords relevant to your site's purpose is also helpful. In this case would it be better as a whole for me to link the blog post, or to take all of the copy from the blog post and add it to a separate page on the client's personal page?

Would it be even more helpful if I were to copy all of the content from the blog post over to a new page on the personal site, and link to the blog on that page?

Hopefully some of that makes sense. SEO is very esoteric to me, I'm not sure if a simple "Which is better" applies here, so I'm willing to learn something new if there's any info I should know. Thanks!

submitted by /u/feelinweird
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3yaWkAh
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