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content migration - step by step or rather all at once

Hello Dear SEO-Community! In the next couple of months we want to move our blog which was on a seperate domain to a bigger website. The website already has a blog section, the blog will be integrated into it.

As far as i know all kind of redesigns or relaunches should happen step by step and you should't change so much because google will reevaluate your site and that might hurt your rankings. For our project we have two approaches:

  1. Prepare all steps for the content relaunch over the next couple of months: Setting up new URL-structure for the blog-section, make a new design... and on relaunch day we will redirect all of the articles at once to the new domain.
  2. Redirect the articles step by step. The blog domain will still exist over the next few months and we will redirect only like 10-30 articles monthly.

My problem with the second approach is that we will have more work to do because we still need to maintain the blog domain, set new redirects every month and also we won't see a real impact on the relaunch itself speaking of visibility changes. What are you thoughts?

submitted by /u/patpat_v1
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