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Hiring a SEO person, where to start?

Hi everyone! It’s time for my company to invest more in our SEO but I honestly have no idea where to even start. Everything I’ve read on the internet is super daunting. I’ve done a little bit of the pointers (because we didn’t have to be budget yet) but I’m an amateur and could really use someone. Couple questions: 1. How do I get started with a small budget? 2. Can I contract with someone so that as we see results they see more money for more work? I would imagine SEO gets more involved as companies grow? I want to appreciate the person who’s helping us grow, I’m not looking to take advantage. 3. How do I know if the person is good? I’ve read some horror stories on this sub. What should I be looking for?

Thank you everyone in advance.

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