So I do IT for a dental company that acquires dental offices where the dentist wants to retire.
We onboard their office, and one of the many things that happens (including firing a lot of the staff, it's a very sad process) is our marketing team changes their website to our template and branding.
For this reason, I often have to confront their current SEO or Digital Marketing provider since we no longer require their services.
What I find is that very little work is being done for the monthly fee they are charging. Typically, virtually nothing is being done aside from a report that is provided monthly, and occasional blog pieces that are poorly written. It's almost pure passive income.
But these SEO agencies generally created good content early on and the original client is so happy with the continuous results from that initial work.
But they are charging monthly afterward for...what?
I've dealt with several bad breakup situations where we had to cancel SEO vendors and convince these dental offices that nothing bad will happen after cancellation. Because factually, nothing bad will happen. The content exists, it ranks well, it's not going away aside from the threat of new efforts from competitors.
As someone who takes interest in SEO, I just wanted to ask this sub about the thought process behind SEO pricing.
It seems fair to me to charge a high fee for content and optimization that results in lead generation that more than makes up the cost.
But it seems dishonest to say you are paying monthly for continuous work.
It seems like these agencies get their client to a happy place, stop doing work, and allocate their resources to onboarding more clients (so they can scale and make more money).
It just seems very vague and predatory.
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