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Advice sought - a friend has a lot of locally targeted pages on his site for the service he provides...

and a lot of them are the same more or less...think... "Electrician in Marysville" or "Electrician Mount Cooper"

Each page has external links and the SEO score is good on the majority...(WordPress) pages are formatted just like an article and each attempts to answer commonly asked questions about the service.

He's not doing badly...his site pops up around 2nd to 8th depending on how competitive each suburb is for his service.

He's covering a lot of Australia though as he's actually a sort of'agent' for service providers...(he's also a service provider himself though)

Question is...is there anything in particular he could do to improve his ranking? Any technical stuff? Obviously the content needs improving but it's not THAT bad...just not great.

Thanks!

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