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Does it make sense to do SEO for this site?

I am asked to do an SEO audit for a big brand that makes all kinds of tools. They want their site and products to do better in Google and asked me to figure out what to do.

I got a little stuck, because for all of their products (thousands) they have product pages. But the 'add to cart' button is changed to 'Buy on ***.com'. They outsourced their sales to large retailer who sells all their products. They don't actually sell or ship products themselves to consumers.

My question is, does it even make sense to do SEO for their product pages? They are just like any other Ecommerce, but the only difference is that the product pages link to another ecommerce where you can actually buy the product.

Will Google rank these product pages in the first place, knowing you can't actually buy the product on this site?

The product pages do actually automatically pull all reviews from the outsourced selling ecommerce site.

Please advise. Thank you.

submitted by /u/SuperiorSeduction
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3EXODBv
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