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High CTR but n/a search volume?

Hi there! New here (but not new to SEO—I'm a content marketing professional and would consider myself solidly intermediate regarding SEO content strategy, not necessarily technical whole site SEO).

Quick question for the group: I use both Moz and Ahrefs tools (depending on the client).

When there is very low reported (or no reported: n/a in Moz) search volume but an extremely high click-through rate (I'm talking 88%+), what do you feel that value of that keyword phrase is? (or at least, incorporating that language use in content)

I work in pretty niche finance/entrepreneurship/small biz content topics, and especially when it comes to B2B communications, some keywords/phrases that are more long-tail have virtually no (or none reported) search volume, but still have a very high click through rate (sometimes 95%+).

Thoughts there on the value of these terms with very little to no recorded volume but high CTR?

I'm having the occasional run-in with clients where I'd ask about incorporating certain language that doesn't have reported search volume but high CTR (not targeting the overall article/content to keywords with no volume specifically), and needing to prove my thinking on why language with no reported volume (by any one tool) but a high click-through might still be valuable to incorporate.

Thanks in advance for any insight/thoughts!

submitted by /u/shyl_oh2018
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