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Sudden spike in traffic, what could it be?

It's a UK based Shopify store (not drop shipping, just a normal apparel store).

It's not an insane amount,700+ visitors with about 10-30 live at one time, but this is a lot for my store as even when I'm running ads daily traffic is only 150 - 250. I've never seen this much.

No sales and only a handful of ATC's.

The majority of traffic is coming from "search" (500+) and is for this one collection page, although a few others are also getting some traction but no where near as much. The large majority is from all over the US (400+), the rest is UK and some other European countries. Bounce rate for today on average is around 45%.

I did search my store and also that specific collection page, it doesn't seem like we've been mention anywhere.

The surge happened while my ads were paused, I just started running a campaign (trying to test reels) but it links to a specific product page and the CTR currently is quite low so I don't believe its from this. Also there's not much traffic from socials.

Unfortunately I didn't have google analytics set up, I'm currently in the process of doing this though.

Does this sound like it could be bots or spam?

It's making me feel a little anxious to be honest, since it has seemingly come from no where.

submitted by /u/froppy_supremacy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2YaF5T4
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