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Add a new, tangentially-related category to my existing site, or buy a new domain?

Search Wizards,

I've got a question that Google and Quora aren't answering sufficiently, so I figured I'd do a quick poll here.

I have a website that is doing okay (young but promising and growing rapidly each month), and a decent amount of expertise in a semi-related niche.

They're not directly and intimately related, but they're not unrelated either.

For example, let's say "Movies" is the niche I have a website for, and "TV/home theater" is the other, sort-of-related niche.

Obviously, "TV/home theater" could stand on its own as a website, but if I've got momentum on my "Movies" site, would I be better off just creating a new, dedicated wing of the existing site?

The two choices don't seem that different, so: if you were in my shoes, what would you do?

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submitted by /u/justacraigular_joe
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2XYEaoz
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