Skip to main content

Is it bad practice to change previously set canonicals and redirects for the purpose of transferring authority to another page?

Here is my situation

Im looking to optimize specific pages on my site (product pages) for specific keywords that we have a chance to rank for.

Currently there are several "low value" pages that are ranking reasonably well. I intend to redirect/canonical these pages to my new optimized product page to consolidate authority.

As it stands these ranking pages to be redirected have canonicals set to the homepage as default by a previous SEO.

My question is:

Would it be detrimental to change canonicals from the homepage to the new optimized pages or is my idea sound?

Im ok with the homepage losing some authority or ranking for the keywords the pages to redirect are ranking for as the homepage makes sense for direct searches as opposed to specific product and category pages that may lead to higher conversions and CTR.

submitted by /u/DeepKaizen
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/3xyo7Lz
Labels:

Comments

Post a Comment

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH
Post a Comment
Read more

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

7 SEO Lessons I've Learned in 2025 (So Far) - From Building a Competitor Analysis Tool

Hey r/SEO , I've been spending a lot of time lately building a competitor keyword research tool (more on that below!), and it's really forced me to dig deep into how SEO works today . Here are some of the key lessons I've learned – hopefully, they're helpful to you too: Keyword Gaps Are Gold: It's not enough to just know what keywords your competitors rank for. You need to know what they rank for that you don't . This is where the real opportunities lie. Focusing on these "gap" keywords has been a game-changer for my own site. (This is actually why I built the tool – to make finding these gaps easier). Relevance > Volume (Sometimes): High search volume is great, but relevance is even more important. A keyword with 100 searches per month that's perfectly aligned with your niche and audience is often more valuable than a keyword with 10,000 searches that's only tangentially related. I've seen much better results targeting tho...
Post a Comment
Read more