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Decision: Hiring Firm with GREAT creating/digital marketing capabilities but OK seo knowledge Or Hiring company w/ OK creative & design but GREAT seo knowledge

This is the dilemma we are in.

We are in the IT sector.

Option A is a digital marketing company that creates unique and artistic websites that really pop. But their client portfolio seo numbers are not too impressive when ran on ahrefs or semrush. They are also pushing a rebrand (as an extra option), which we are 50/50 on. Our name is pretty generic currently. But we still rank decent in a saturated market. Feel like rebranding will cause us to freefall a bit.

Option B is a firm that has a great track record of rankings for current clients, but their content/design is very stale and boring. Almost like every other firm in our industry.

Curious what majority's take here is here.

We are leaning with option B, because results speak, but for the investment think we might get more value with better looking site. Could make argument that with a more creative/memorable site you can pair with PPC and have more success. Also the option of eventually hiring organic seo contractors to get us back on pages 1-3 for keywords.

P.S. And yes understood that ideally you get a company that does both well, but after a month of collecting bids, the firms that really do specialized in both are usually the double the cost.

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