SEO Basics ✅
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Set up GSC and Bing Webmaster Tools
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Set up Google Analytics (GA)
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Install and configure an SEO plugin (Wordpress)
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Generate and submit a sitemap to GSC and Bing
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Create a Robots.txt
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Check Webmaster Tools for any manual actions
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Make sure your site is indexed
Keyword Research ✅
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Identify the competitors
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Find the main keywords
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Find long-tail keyword variations
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Create a keyword map
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Analyse the page intent of ranked results
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Make a list of questions being asked
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Check the target keyword difficulty
Technical SEO ✅
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Ensure the site is using HTTPS
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Check for duplicate versions of your site
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Check for crawl errors and fix them
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Improve site speed
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Check for broken internal and external links
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Find and fix HTTP links on HTTPS pages
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Use SEO-friendly URL structure
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Add schema markup
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Check the page depth
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Check for redirects (301 & 302)
On-Site + Content SEO ✅
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Check & fix duplicate or missing title tags
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Check & fix duplicate or missing meta descriptions
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Find & fix multiple H1 tags
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Improve title tags, meta descriptions and page content
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Perform a content audit and prune low performing content
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Add alt tags to images
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Improve internal linking
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Check for keyword cannibalisation
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Update content to ensure its still relevant
Off-Site SEO ✅
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Audit competitor backlinks
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Perform link intersect analysis
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Find and reach out to unlinked mentions
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Look for new link building opportunities
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Optimise Google My Business listing (GMB)
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3za79UD
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