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Here is my complete SEO checklist that I use to rank new websites

SEO Basics

  • Set up GSC and Bing Webmaster Tools

  • Set up Google Analytics (GA)

  • Install and configure an SEO plugin (Wordpress)

  • Generate and submit a sitemap to GSC and Bing

  • Create a Robots.txt

  • Check Webmaster Tools for any manual actions

  • Make sure your site is indexed

Keyword Research

  • Identify the competitors

  • Find the main keywords

  • Find long-tail keyword variations

  • Create a keyword map

  • Analyse the page intent of ranked results

  • Make a list of questions being asked

  • Check the target keyword difficulty

Technical SEO

  • Ensure the site is using HTTPS

  • Check for duplicate versions of your site

  • Check for crawl errors and fix them

  • Improve site speed

  • Check for broken internal and external links

  • Find and fix HTTP links on HTTPS pages

  • Use SEO-friendly URL structure

  • Add schema markup

  • Check the page depth

  • Check for redirects (301 & 302)

On-Site + Content SEO

  • Check & fix duplicate or missing title tags

  • Check & fix duplicate or missing meta descriptions

  • Find & fix multiple H1 tags

  • Improve title tags, meta descriptions and page content

  • Perform a content audit and prune low performing content

  • Add alt tags to images

  • Improve internal linking

  • Check for keyword cannibalisation

  • Update content to ensure its still relevant

Off-Site SEO

  • Audit competitor backlinks

  • Perform link intersect analysis

  • Find and reach out to unlinked mentions

  • Look for new link building opportunities

  • Optimise Google My Business listing (GMB)

submitted by /u/MrStronggg
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3za79UD

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