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Local SEO question: is is worth building a blog around the topic?

Hey there,

I run a small local business (a type of medical consulting) and I am currently on google's second page for "keyword localtion". I set up "My Business" entirely and since I am one of only three competitors with actual reviews (currently 16 with 5 stars, only two have more) I regularly appear in the results above the organic results.

I was however wondering if it's worth hiring someone to write some basic blog-like articles (since I don't have the time) for keywords about my niche to "expand" the page from the two or three pages it has right now. I want to appear on the organic first page, for nothing more than "keyword location" - is this the way to go?

Usual "local SEO tips" focus on different local keywods, like "keyword location price" or "keyword location tips" but there aren't really any searches besides "keyword location" and it would seem kind of ridicoulus to set up sites for such keywords.

So, to clarify, an example:

Let's say I am a "toe nail consultant" in Philadelphia (I'm not ;-)), and people search for "toe nail consultant philadelphia". Is it smart to build a blog with topics like "toe nail sizes", "toe nail pain", "how to trim your toe nails" etc - even though I have neither chance nor interest to rank for these specific keywords (because I would compete with all the toe nail consultants worldwide).

Thanks in advance!

submitted by /u/Alternative_Dot8184
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