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Winning at short-term SEO

Hi, I run a small news blog that publishes both long-term stories that I would like to last a long time in terms of search results as well as short-term news stories. For instance, one long-term story might be focused on a general search query on a topic while the short-term one might involve a recent CDC study that was posted.

My question pertains to the latter type: how does one do well with news stories in the short-term? How can I improve my ranking in the top news carousel given that my pages have AMP versions, schema, and utilize keywords relating to the news topic? And what is a good strategy for creating these stories so that although they might get most of their views in the short-term, they can still serve as a means for minor traffic?

And one more thing—does Google look down on having many news stories that don’t get a ton of views, being more interested in long-form content that can last a long period in search results?

Thanks for any help, I’m very interested what the SEO community has in terms of insights.

submitted by /u/SullyFolks
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3ehxo20
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