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How do you guys cull through or clean keyword research lists?

Hi and sorry if this is such a newbie question but there's nothing specific on Youbtube about this. I'm quite new to SEO and am using Ahrefs.

When you type in your seed keywords and the search results come up with so so many keywords that you know have nothing to do with the product, how exactly do you clean them up? For example, I am searching keywords for "mockups" as in within the context of product and packaging development. But the keyword results Im getting from Ahrefs are mostly people looking for like layout mockups that they can use as their phone or desktop background, or like how they themselves can create 3d mockups for free on photoshop. I can use intent modifiers, but even so, the results are just for a completely different context. I want to research keywords used by purchasing departments of companies, looking for mockup or comps suppliers, not individuals looking to DIY.

Right now what I do is I go through the list, type words that will exclude these other concepts that have nothing to do with my industry, words like "free, phone, mac, iphone, etc.". I copy paste this into Ahrefs' exclude tab and see what's left. If there are other irrelevant types I add them further to the exclude list. Sometimes I do the reverse and use the "include" tab, but I'm afraid this will limit the results to my biased view of what the keywords should be. So I use the exclude tab more often. I exclude and exclude until sometimes there's barely any left.

Am I doing this wrong? Is there a more efficient way to do this? Any video you can refer that talks about sorting/cleaning lists in general and not just generating them?

Thanks in advance.

submitted by /u/likhaanoushka
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