Skip to main content

Advice Required: Best way to handle expired products

I'm just after a bit of advice if anyone had any experience in this area?

I help run a cycling related website which has a large quantity of available content (around 3k products), but also around 12k of products which are currently out of stock.

Some of these will become available again, but most probably won't.

These out of stock products are no longer linked from their main categories, so users browsing the website only see the available products

At the moment most of the expired products rank reasonably high on Google (usually 5-10th, quite low competition on the keywords), and they do provide useful information on the products that might not be available elsewhere (weights/sizes/colours etc).

However I was concerned that they might be eating up my crawl budget.

I don't really have anywhere I can redirect the old pages to (other than their main category, which I believe Google discourages) as redirecting an old product to another (vaguely related) product doesn't seem to be a good idea, as it won't be fufilling the visitors needs (Search for Product A, get Product B?)

Or should I just leave it, "if it's not broke then don't fix it"?

What would you guys recommend? Thank you in advance for any advice you can offer.

TLDR: Lots of out of stock products that kinda rank, how would you handle them?

submitted by /u/joey1982
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/k3Y0iKc

Comments

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0

7 SEO Lessons I've Learned in 2025 (So Far) - From Building a Competitor Analysis Tool

Hey r/SEO , I've been spending a lot of time lately building a competitor keyword research tool (more on that below!), and it's really forced me to dig deep into how SEO works today . Here are some of the key lessons I've learned – hopefully, they're helpful to you too: Keyword Gaps Are Gold: It's not enough to just know what keywords your competitors rank for. You need to know what they rank for that you don't . This is where the real opportunities lie. Focusing on these "gap" keywords has been a game-changer for my own site. (This is actually why I built the tool – to make finding these gaps easier). Relevance > Volume (Sometimes): High search volume is great, but relevance is even more important. A keyword with 100 searches per month that's perfectly aligned with your niche and audience is often more valuable than a keyword with 10,000 searches that's only tangentially related. I've seen much better results targeting tho...