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Buying aged website and splitting it into two

I wanted to get more opinions on something I've been thinking about. I have successfully "folded" a website into a new domain and maintained old backlinks and generally improved authority for the new site. What I'm planning to do eventually is buying an aged site and doing the same. Of course, doing my research, make sure the domain isn't being hindered by spammy backlinks and the like.

But here is what I'm looking at and I wanted to see what others thought.

Let's say there is a domain that is 50+ DA with some solid backlinks built up over decades. The original site is definitely in my niche and would work well with my site. So I would be looking to take advantage of the content and backlinks of that original site. "Rebuild it" in certain areas of my current site. But about 5-10 years ago it was purchased by a company that kept the old pages and content but then started using it for a different niche... not completely spammy and not 100% different, but different enough. For example, my niche and the original site's niche is Ford cars (let's say) and this new company has been building content and links mostly about Honda cars. And looks like some fairly harmless guest blogging about affiliate stuff (VPNs and such). So again, not horrible because I don't see any overt issues with penalties or anything, but definitely not ideal.

Here is what I am thinking, if I were to eventually buy it. Using the cars example above. After I buy it, I start redirecting content to my site from the original website that matches my website. So a lot of redirecting Ford car content to Ford car content on my site. And at the same time, I set up a brand new site (don't care about, will eventually sell) that is about Honda cars, and I redirect various other stuff to that other site.

Maybe do that for 6 months or so until the rankings are looking pretty good and I feel comfortable. Then eventually redirect the entire old site to my new site, with the idea that I syphoned off the content and backlinks that are not relevant to me, since my site is about Ford cars.

That all sounds like it would work, right? If I ever did do this, I will be spending a bit of money on this 50+ DA site, but I think long-term the backlinks and content will be worth the price.

Thoughts?

submitted by /u/C_Me
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