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Hiring SEO Freelance?

Hi all- I thought I would come to the experts to ask if what I’m even thinking is reasonable. I was thinking about putting a website together on Squarespace for a cosmetic side of my husbands business (he’s a doc) because I think it seems very user friendly. That being said- I may not remember much from my marketing days but one thing I do know is without SEO you will never be found. I have no idea how to do it and would much rather pay an expert to beef that up for me rather than me fumble through. I know great SEO is worth its weight in gold? Is it reasonable to have someone come in once and do it? Or is this something that needs to be continuously maintained- (the SEO portion) and if so is learning the maintenance of it on the easier side? I hope this question makes sense

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